Anyone who blogs with search engine optimization (SEO) in mind knows that creating content for your site is just the first step. The next step is convincing Google that your content deserves to be ranked in its search engine results page (SERP).
Google's ranking algorithm is only partially understood. However, any search marketing rcs data lebanon specialist will tell you: one of the best ways to get Google to rank your articles is to get backlinks (also called inbound links or backlinks) from reputable publications on the web. Inbound links to your site send a very strong trust signal to Google. Therefore, when the algorithm chooses which articles to rank, those with backlinks generally rank highly on the SERP.
Getting published on other websites is more complicated than you might think. In fact, it can be overwhelming. There are a dozen ways to get links to your site, including link exchanges, PR efforts, and guest posting. Plus, you can typically target hundreds or even thousands of sites. For many search marketers, this translates to poorly organized spreadsheets with columns for contact information, status, owners, and comments.