Crisis Marketing: 4 Lessons to Learn from COVID-19
Posted: Sat Apr 19, 2025 6:29 am
Nothing tests flexibility like a global pandemic. COVID-19 has unleashed a tsunami of disruption. It has shut down entire industries and rendered carefully planned business strategies obsolete. For marketers, quickly adapting campaigns to the crisis has been an incredible challenge.
In our latest survey, we asked 500 marketing leaders what changes they've had to rcs data netherlands make in response to the COVID-19 pandemic. Unsurprisingly, virtually all marketing teams and agencies (97.6%) have changed their strategies, with 53% adapting their communication channels.
Graph showing 53% of teams have changed the way they communicate
But achieving marketing goals in such a time of turmoil and uncertainty requires more than just shifting strategies. Teams will also need to implement operational changes to maintain speed and support teamwork.
In this article, you'll find four tips to help you achieve both of these goals. Find our 10 tips in our white paper, 10 Lessons from COVID-19 on Marketing in Times of Crisis .
In our latest survey, we asked 500 marketing leaders what changes they've had to rcs data netherlands make in response to the COVID-19 pandemic. Unsurprisingly, virtually all marketing teams and agencies (97.6%) have changed their strategies, with 53% adapting their communication channels.
Graph showing 53% of teams have changed the way they communicate
But achieving marketing goals in such a time of turmoil and uncertainty requires more than just shifting strategies. Teams will also need to implement operational changes to maintain speed and support teamwork.
In this article, you'll find four tips to help you achieve both of these goals. Find our 10 tips in our white paper, 10 Lessons from COVID-19 on Marketing in Times of Crisis .