Tips for Selling Products Using Instagram Shopping
Posted: Sat Apr 19, 2025 6:41 am
1. Identify a single image or carousel
Tagging an image or carousel is the perfect way to increase the value of your photos. If you've invested in a high-quality lookbook or catalog that showcases your products, take advantage of it!
Make sure there's no doubt about the tag associated with each post by adding a czech republic phone number data space between each one. This will make your post easier to navigate and minimize the risk of confusion.
2. Identify multiple products in the same post
Encourage your followers to explore your store and make each post more useful. Tagging multiple items increases your chances of grabbing your customer's attention.
Another benefit of tagging multiple products is that they all appear on a single product page. When a user clicks on any of the tagged items, the others appear under the "Also included in this post" tag.
This increases the visibility of the products you identify, providing more opportunities to discover and purchase them.
3. Make sure your tags are associated with the right products
The items you tag in your posts must match items from your Facebook product catalog. For brands with similarly named items, make sure you tag the correct ones!
Shopping on Instagram is tempting because it's straightforward. Redirecting a customer to the wrong item is a waste of time.
Also, make sure your product names are clear and meaningful, always with the goal of not wasting the customer's time. Consider implementing a naming system that allows you to easily identify each product.
For example, Oak + Fort uses unique numbers for each of its items.
Make it a habit to always double-check your product tags, just like you double-check the spelling of your caption. These steps are essential.
4. Create a seamless shopping experience
As Instagram becomes an extension of your e-commerce platform, it's essential that customers feel like they're living a seamless experience. Clicking on an item in your Instagram Shopping post to land on the product page itself should be seamless.
Tagging an image or carousel is the perfect way to increase the value of your photos. If you've invested in a high-quality lookbook or catalog that showcases your products, take advantage of it!
Make sure there's no doubt about the tag associated with each post by adding a czech republic phone number data space between each one. This will make your post easier to navigate and minimize the risk of confusion.
2. Identify multiple products in the same post
Encourage your followers to explore your store and make each post more useful. Tagging multiple items increases your chances of grabbing your customer's attention.
Another benefit of tagging multiple products is that they all appear on a single product page. When a user clicks on any of the tagged items, the others appear under the "Also included in this post" tag.
This increases the visibility of the products you identify, providing more opportunities to discover and purchase them.
3. Make sure your tags are associated with the right products
The items you tag in your posts must match items from your Facebook product catalog. For brands with similarly named items, make sure you tag the correct ones!
Shopping on Instagram is tempting because it's straightforward. Redirecting a customer to the wrong item is a waste of time.
Also, make sure your product names are clear and meaningful, always with the goal of not wasting the customer's time. Consider implementing a naming system that allows you to easily identify each product.
For example, Oak + Fort uses unique numbers for each of its items.
Make it a habit to always double-check your product tags, just like you double-check the spelling of your caption. These steps are essential.
4. Create a seamless shopping experience
As Instagram becomes an extension of your e-commerce platform, it's essential that customers feel like they're living a seamless experience. Clicking on an item in your Instagram Shopping post to land on the product page itself should be seamless.