Online video advertising - for the development of your business or where is the online video industry heading in Russia?
Posted: Sat Dec 21, 2024 3:58 am
The effects of advertising campaigns are everywhere in our lives today: in our refrigerators, on our closet shelves, in our bathrooms, and of course, on our devices.
Aksi Marsovich
Intergalactic expert
Television advertising still irritatingly flashes before your eyes, enticing you with exotic delicacies and promising a better life (look how we'll live once I buy this wonderful robot vacuum cleaner!). Indeed, such advertising is still effective, and many conservatives trust only it. But Google thinks differently. According to search engine analytics, the number of people "watching" TV is decreasing every year. People are moving online, downloading apps and shopping in online stores. Promotion has whatsapp number data become even more sophisticated, creative and individual-consumer. In addition, modern advertising tools allow you to track almost all consumer actions online, and this is where your potential client spends most of his time - regardless of whether he is at work or on vacation, visiting or at home, and even at noisy parties.
Online video advertising has a number of advantages. For example, online advertising management is much more accessible and flexible, unlike TV advertising. You can measure the results of an advertising campaign literally immediately after its launch, select the most interested target audience, promptly adjust the advertising strategy - add or remove something, in general, be creative as you like. Well, and of course, online video advertising is many times cheaper than TV advertising.
Most of the country spends almost all of its time on the Internet. Imagine how many potential customers scroll through their smartphones every day, clicking on bright pictures and videos.
So, the goals of video advertising are quite simple. First of all, it is a large-scale coverage, with the help of which brand recognition is formed. In addition, it is a great opportunity for targeting . Today, targeting in the advertising market is so developed that you can find your target audience even before the potential client makes the desired purchase. Users actively watch video reviews of various products on YouTube, look for recommendations and answers to various questions - this is the data that is the basis for targeting. In simple terms, online video advertising is a powerful point of contact with your target audience, so if you are a business owner and want to increase sales conversion, online video advertising is a must for you.
While you are imagining “your” video, we will tell you more about the most effective online video advertising tools.
Videos on YouTube
The percentage of time spent watching videos online is growing, which motivates advertisers to use this particular advertising format. In addition, video is a clear priority for popular social networks such as Facebook, Instagram and YouTube. A particularly large percentage of video advertising is on YouTube, which is a Google product. YouTube audience growth is increasing by 74% monthly, which is 5 million new users.
Another trend. Following the trend of "smartphone mania", manufacturers of products and services try to focus on owners of mobile devices and adapt their marketing to this format . In this way, more and more creative online video advertising is created, which involves interactive interaction with the consumer, various intriguing transitions to other resources, leading to the purchase of the product in a few clicks.
Aksi Marsovich
Intergalactic expert
Television advertising still irritatingly flashes before your eyes, enticing you with exotic delicacies and promising a better life (look how we'll live once I buy this wonderful robot vacuum cleaner!). Indeed, such advertising is still effective, and many conservatives trust only it. But Google thinks differently. According to search engine analytics, the number of people "watching" TV is decreasing every year. People are moving online, downloading apps and shopping in online stores. Promotion has whatsapp number data become even more sophisticated, creative and individual-consumer. In addition, modern advertising tools allow you to track almost all consumer actions online, and this is where your potential client spends most of his time - regardless of whether he is at work or on vacation, visiting or at home, and even at noisy parties.
Online video advertising has a number of advantages. For example, online advertising management is much more accessible and flexible, unlike TV advertising. You can measure the results of an advertising campaign literally immediately after its launch, select the most interested target audience, promptly adjust the advertising strategy - add or remove something, in general, be creative as you like. Well, and of course, online video advertising is many times cheaper than TV advertising.
Most of the country spends almost all of its time on the Internet. Imagine how many potential customers scroll through their smartphones every day, clicking on bright pictures and videos.
So, the goals of video advertising are quite simple. First of all, it is a large-scale coverage, with the help of which brand recognition is formed. In addition, it is a great opportunity for targeting . Today, targeting in the advertising market is so developed that you can find your target audience even before the potential client makes the desired purchase. Users actively watch video reviews of various products on YouTube, look for recommendations and answers to various questions - this is the data that is the basis for targeting. In simple terms, online video advertising is a powerful point of contact with your target audience, so if you are a business owner and want to increase sales conversion, online video advertising is a must for you.
While you are imagining “your” video, we will tell you more about the most effective online video advertising tools.
Videos on YouTube
The percentage of time spent watching videos online is growing, which motivates advertisers to use this particular advertising format. In addition, video is a clear priority for popular social networks such as Facebook, Instagram and YouTube. A particularly large percentage of video advertising is on YouTube, which is a Google product. YouTube audience growth is increasing by 74% monthly, which is 5 million new users.
Another trend. Following the trend of "smartphone mania", manufacturers of products and services try to focus on owners of mobile devices and adapt their marketing to this format . In this way, more and more creative online video advertising is created, which involves interactive interaction with the consumer, various intriguing transitions to other resources, leading to the purchase of the product in a few clicks.