Hashtags for Instagram and Co.: The advantages

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The biggest advantage of using Instagram hashtags is the reach, as mentioned several times. But there are other reasons why using hashtags in social media posts adds value.

Increased interaction : Especially if you have created a great hashtag of your own and users use it themselves, this will increase the interaction rate.
Direct targeting : Niche hashtags in particular help to address your target audience uganda phone number data directly and draw attention to your company.
Better customer service : By having users use hashtags, you can filter out and respond to issues and feedback from comments much faster.
The best thing about hashtags: They're free. If you don't rely on paid tools for your research, you don't have to spend a cent to use them, and with a little work and patience, you can sustainably increase your company's popularity.

By the way: You can also increase the engagement rate of your posts by posting at specific days and times. Find out what those are here: Best Time to Post on Instagram .

How do I best use hashtags on Instagram?
There are several ways to place your Instagram hashtags without distracting users or distracting from your main post. After all, that should still be the most important part of your post.

Hashtags in comments: A common method for hashtags is to create a comment. To do this, first post your Instagram post as usual, including an image and caption. Once it's published, you can add your hashtags in a comment directly below the post. These will then be associated with your post, but won't appear directly in the post.

Hashtags in the caption: Even if you only have a very short caption, you can easily add hashtags. Instagram truncates captions after three lines. So simply press the return key and put a period. Do this two or three times, then add your hashtags.

Hashtags in the story: Stories are also a great place for hashtags. To minimize the hashtags' size, simply drag them with your fingers. If you don't want a hashtag to be visible at all, simply overlay it with an emoji or GIF.