What are organic search results?

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The SERP, or search results page, of a search engine (e.g., Google) is divided into organic search results and paid ads ; this is also referred to as paid or unpaid traffic. Clicks on organic search results are completely free. A page's search engine ranking for a specific keyword is achieved and influenced by consistent and regular SEO work. Paid search advertising is created using Google Ads; the click price for a keyword combination determines the ad's display. Paid ads are marked with the word "ad" and are located above and below the organic search results.

Best Practices: How to appear in search results
Since there are only a limited number of Google ads per search query and the argentina phone number data chances of ranking for a keyword are diminishing, performance marketing is reaching its limits as a support for SEO activities. It's becoming increasingly expensive to compete for the top ad positions, and backlinks are becoming far less crucial for achieving those coveted ranking positions. As a result, it no longer depends on how much money you pay, but rather on the holistic nature of your content strategy.

And that's actually good news! For one thing, you no longer have to focus on the competition, whose winners are usually big brands. In addition, there's the interplay between the type of organic optimization and the impact on all other channels. While the previous focus on keyword research and Google Ads required you to structure things channel by channel, the modern approach of a holistic content strategy has a positive effect on sales across all channels.

Inclusion of your website in Google search results is free and easy. Google is a fully automated search engine that uses web crawlers to continuously scan the World Wide Web to find new websites and then add them to the index. However, you can also submit your website manually. Google Search Console offers helpful tools for submitting content to Google and checking your status in Google Search. Additionally, Google Search Console offers notifications about critical issues when they are detected.

The topic of SEO isn't simple; it's a very complex one. There are now external certification bodies that certify SEO implementations to clearly distinguish who is truly implementing their work and who is merely eager to master the techniques. An experienced SEO manager continually develops their skills and must always adapt to current changes and continually work to adapt websites to meet search engine criteria and all their ranking factors . Otherwise, a good search engine ranking is not guaranteed.

Being an SEO manager now also means editorially coordinating the planning and implementation of site content. In addition to traditional technical tasks such as optimizing page speed, structuring the site (meta tags, rich snippets, URL structure, etc.), and adapting mobile content, the SEO manager must also plan which content should be placed on the site, when, and how. The SEO manager researches the type of content using tools such as Google's Keyword Planner (which displays the search volume of keywords), the Keyword Tool (keywordtool.io), and reporting and competitor analysis tools (Google Search Console, SEM Rush, etc.). Regularly reading the blog of Matt Cutts, Google's head of search engine algorithms, is also beneficial.