The LGPD (General Data Protection Law) is the Brazilian legislation that regulates the processing of personal data by companies. One of the main email marketing strategies is the application of the LGPD to the information collected and used.
Therefore, collecting data for the email marketing list requires explicit consent from leads. In other words, people need to authorize the use of their data through landing pages, forms or check-outs.
3. Interactive email marketing
Rather than being a static, boring email, interactive email marketing offers a belgium mobile database dynamic experience that encourages recipients to engage with the content.
Some examples of interactive email marketing include buttons or images that users can click to take action. For example, “buy now” buttons, “see more” buttons, or links to specific pages on your website.
You can also include videos or GIFs directly in the body of the email to create a more visual and engaging experience.
4. Integration with sales operations
To implement email personalization, you need to use segmentation tools . This allows you to divide your email list into groups based on customer interests, past behavior, purchase history, etc.
Integrating autoresponders with your sales operations is a great way to send emails to encourage customers who have abandoned their purchase or abandoned the checkout process.