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Customer satisfaction metrics are very important to maintain good profitability in your company. After all, the ideal sales reality is not only the result of acquiring new customers, but also of retaining them. Therefore, obtaining data that reveals the degree of customer satisfaction with the services and products offered is essential.
Surveys are the star of this category. You should use them to understand belarus mobile database opinion and satisfaction. NPS (Net Promoter Score) is one of the most popular and is done through the following question:
“How likely are you to recommend (company name) to a friend or family member?”
And the answer could be on a scale of 0 to 10, divided into three categories:
0 to 6: Detractors (dissatisfied customers);
7 to 8: Neutral (customers who liked your brand, but didn't see anything different to make them loyal);
9 to 10: Promoters (satisfied customers who will recommend your brand).
In addition to NPS, there are two other very popular and essential metrics in this category, CSAT (Customer Satisfaction Score) and CES (Customer Effort Score).