Nano Influencers – Who they are and why they are important

[sakibkhan22197]

Influencers with enormous reach, such as Bibi and Pamela Reif or celebrities, were once praised. Brands paid these influencers unbridled sums of money to promote their products. It took some time for brands to realize that the influencer business isn't just about transactions and a few hashtags with photos. Given the increasing importance of authenticity, the relationship between influencer and brand has taken on greater significance.

Which brand wins with consumers if the influencer doesn't stand behind the product? Many macedonia phone number data brands are redefining their strategies, and the shift from booking macro-influencers to micro-influencers and nano-influencers has begun. It's clear that not everyone who publishes content on social media every now and then adds up to added value for brands. However, when you look at the bigger picture and add up the reach of all these small accounts that produce and publish content, things get exciting again for companies and brands.

A rule of thumb says that the lower the number of followers, the higher the engagement rate. This means that the low reach is compensated for by a higher engagement rate. It also becomes interesting when you examine the motivations behind a social media post. While celebrities and superstars of the influencer scene are often only concerned with commercial intentions and represent this at public events like parties and galas, the motivations of private individuals are often of a different nature. The message of a private individual is usually more personal – here, it's more about pleasing and entertaining the community and friends.