6 reasons for cart abandonment and how to avoid them

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Cart abandonment occurs when customers add products to their cart but don’t complete the purchase. In this article, we’ll explore the main reasons for this behavior and provide effective strategies to reduce this rate, helping your store increase sales and improve the customer experience.
Leonardo is a physical education teacher looking austria mobile database some sports equipment for his classes. The equipment needs to be durable, have a good quality/price ratio, and meet the necessary technical requirements. It's not an easy purchase, is it?

But that's not a problem. He searches the main websites, asks friends for suggestions, visits physical stores, analyzes prices and brands. Everything is ready. He finally found the best store, with the best benefit. Now all he has to do is pay!

Just pay? Big mistake. After putting his purchases in the cart, Leonardo realized that the products would take TWO MONTHS to arrive at his home. He left. New search. Leonardo was left without his products and the store without another sale.

Cart abandonment
Leonardo may be just one case, but have you ever thought about how many consumers go through the same dilemma every day? And over the course of a year? More importantly, have you ever calculated how much this cancellation impacts your revenue?

This is just one example of how cart abandonment is a problem for an online store. Delayed delivery, however, is not the only reason for cart abandonment.

If you want to find out what the main causes of abandonment are and how to avoid them, just keep reading the article. Always remember: small actions can bring valuable improvements to your business. Shall we continue?