Advanced pixel tracking for agencies, magazines and blogs

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Agencies typically sell services rather than products. Therefore, standard events cannot be used in the traditional sense for these types of companies. Storing conversion rates can be difficult here because agency rates are not clearly defined in advance and depend on the client's wishes. Every potential client must first send an inquiry with their specifications to the agency. Therefore, the standard events "Contact" and "Leads" are more useful for agencies.

Many agencies also run their own blogs to showcase their expertise, gain organic reach, and thus build a strong image among potential clients. But of course, there are also traditional magazines like t3n, Bild, etc., that thrive on publishing.

For example, T3n transmits the article ID, the article type, the category (department), greece phone number data keywords such as “amazon” and the author of the article to Facebook in its pixel.


Source: Screenshot of the t3n website

This way, t3n can once again target all those who are interested in e-commerce and have already read three articles on the subject with their own ad, and offer these people a newsletter on e-commerce topics.

Typically, the standard "ViewContent" event is intended for products. However, you can also apply it to blog posts or various services on your site. Simply assign individual item numbers to each item or service and send them to Facebook in a product catalog. This way, you can also use Dynamic Product Ads for blog posts and services.

Bild.de uses this approach to retarget readers on their site:


Source: Screenshot of the Bild.de website

Using the "Customer" and "is_subscriber" parameters, Bild can clearly distinguish which users are already customers and have subscribed to Bildplus, and which are not. Bild then displays a dedicated subscription ad to potential customers.