How important is it to study consumer behavior?
Posted: Mon Apr 21, 2025 9:12 am
The study of consumer behavior brings to light strategic information to outline the company's planning, as it contains data ranging from gender to consumption preferences, and enables the improvement of the relationship between the brand and the customer.
With the growth of online commerce, the purchasing decision-making process has changed and is no longer linear, due to the variety of channels and factors norway mobile database interfere in this journey. Not to mention that customers also have more information before even contacting the company.
In this sense, knowledge of consumer behavior is extremely important for the marketing area, as it allows the business to understand all stages of the purchasing journey , which includes when, where and for what reasons consumers buy.
This way, you can create an action plan that makes the purchasing journey faster and shorter. This is because when you understand your customer's behavior better, you can stimulate triggers that accelerate their decision to buy.
Furthermore, the company also has more support to create personas that reflect the reality of its consumers, which contributes to more efficient marketing campaigns that convert sales and build customer loyalty.
With the growth of online commerce, the purchasing decision-making process has changed and is no longer linear, due to the variety of channels and factors norway mobile database interfere in this journey. Not to mention that customers also have more information before even contacting the company.
In this sense, knowledge of consumer behavior is extremely important for the marketing area, as it allows the business to understand all stages of the purchasing journey , which includes when, where and for what reasons consumers buy.
This way, you can create an action plan that makes the purchasing journey faster and shorter. This is because when you understand your customer's behavior better, you can stimulate triggers that accelerate their decision to buy.
Furthermore, the company also has more support to create personas that reflect the reality of its consumers, which contributes to more efficient marketing campaigns that convert sales and build customer loyalty.