The Benefits of Conversational Marketing

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Have you ever heard of Conversational Marketing? The name is complicated, but the idea is simple: this is yet another strategy created to improve communication with customers. In this type of marketing, technology and artificial intelligence are latvia mobile database to create personalized, real-time dialogues and, in this way, generate a connection between the customer and the brand.

Through this personalization, which even uses the customer's name during interactions, it is possible to offer differentiated information at the right time, facilitating purchases.

Contact telephones and WhatsApp are conversational marketing strategies, but without this automation, a very large team would be needed to serve so many customers and visitors.

And that's where chatbots come in. As the name suggests, they are chats via the internet. Through software, a virtual assistant is created and can respond to several customers simultaneously and quickly.

With so many benefits, this powerful marketing method has been adopted by small and large companies from different segments, which have achieved good results.