What is the relationship between Music Branding and brand identity?

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As you may already know, one of the most commonly applied strategies at the Point of Sale is Visual Merchandising, that is, working together on the elements that make up the business's visual identity to instantly impact the customer, such as decoration, architecture, shop windows, facade, etc.

When a company invests in visual communication , combined with quality service and a contextualized soundtrack, it creates a powerful estonia mobile database unforgettable experience for every customer who passes through the establishment.

Therefore, we can say that the relationship between Music Branding and brand identity lies in the fact that this strategy aims to segment the soundtrack according to the brand's audience, using their preferences and personality as parameters. For example, the selected songs must be in perfect alignment with the position defined by the brand, such as: modern, formal, adult, classic, children's, relaxed, etc.


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How to do Music Branding in practice?
Now that you have a clearer understanding of what Music Branding is and its relationship with brand identity, we will show you some ways to put this strategy into practice in your company.

Know your audience
The basis for any marketing strategy is to define the profile to whom the actions will be directed, that is, the brand's consumer profile . Knowing your audience is crucial to creating the most appropriate playlists.

Analyze the times with the highest customer flow
While the idea behind Music Branding is to “play music in the background” all the time, there are more specific times when carefully curated playlists should be played from the beginning.