1- The sales team is not making many sales

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Note that the primary information came from the sales department, was worked on by marketing, and this work directly reflected in the closing of sales, returning once again to the sales department.


Problems that can be solved by integrating marketing and sales
It has already been said how commercial marketing integration is important for leveraging sales in companies, but for a better understanding I will cite here two real examples of how this cooperation between sectors can solve sales problems.

If the sales department is unable to make sales, there are some problems that can be identified.

Potential customers are not ready to buy;
The way of approaching the customer is not correct;
The customers approached are not part of the company's target audience;
The marketing department can help with the bulgaria mobile database problems mentioned. Firstly, by working on the customer's purchase intention. When a customer seeks out a company to request a service or purchase a product, they are looking for a solution to a problem, and presenting this solution is the right way to prevent these problems. Therefore, marketing will think about the best way to approach the customer.

Furthermore, marketing can indicate to the sales team the target audience for the services and products offered, reaching a greater number of potential buyers.

Another important point to mention is lead generation. Leads are lists with information about potential customers. In other words, marketing professionals are responsible for generating these lists and sales is responsible for processing the information received by marketing and converting it into sales.