What is the best way to prepare for SEM?

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Since SEM is split into SEO and SEA, various preparations need to be made.



The SEO preparations:


SEO is divided into two subcategories: on-page optimization and off-page optimization. Search engine optimization requires time and patience, and requires some initial effort, to achieve the desired results.



You can take the following measures for on-page optimization:


1. Keyword research: As already mentioned, keyword research is the first step that is very important.



2. Content: Create content around your keywords. Make sure the keyword appears in pakistan phone number data the title and the first paragraph of your article or e-book.



3. The headings: It is imperative that the keyword appears in the H1. Synonyms can also be used in the following headings (H2, H3, and H4).



4. The URL of the website: The URL should also contain the keyword so that the search engine crawlers classify the page as important for the word.



5. The page title: The page title is the title of the article or e-book. It is displayed in search results as the meta description heading and must therefore contain the keyword.



6. The meta description: Search engine results always display short preview texts so you can get a rough idea of ​​what the page is about. Create a custom meta description and include the keyword as well.