User Experience: Not Just Aesthetics But Functionality

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Today we talk about website usability, starting from the definition of the term: usability is the way a website intertwines with the User Experience (UX), and it is not just about aesthetic beauty, but rather its functionality, efficiency and, above all, the ease with which users can navigate and get what they are looking for. As we have repeatedly reiterated, online competition is fiercer than ever, so ensuring excellent usability can make the difference.

When we talk about usability we are referring to the simplicity and effectiveness with malaysia mobile phone number data which users can achieve a goal on your site. A practical example could be purchasing a product, registering for a
newsletter
or simply searching for information. But usability goes beyond simple navigation. It is about understanding the needs and expectations of users and responding to them in an intuitive way. This is where UX, or User Experience, comes in. While usability focuses on the ease of use of a site, UX considers the entire user experience, from the first visit to the final conversion.

But why are usability and UX so crucial? First, a site with poor usability can frustrate users, causing them to leave the site and look elsewhere. This not only reduces traffic and conversions, but can also damage a brand's reputation. Additionally, search engines like Google take usability and UX into account in their ranking algorithms, which means that a site with good usability could also benefit from a
positioning
higher in search results.

With the advent of modern technologies and the evolution of user behavior, usability and UX have become more complex than ever. Designers now need to consider not only how a site looks on a desktop, but also how it works on mobile devices, such as tablets and smartphones. Additionally, with the rise of voice and visual searches, usability must adapt to new ways of interacting.