Marketing Persona Definition: (+ Advantages & Uses in Business)

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In marketing, a persona is a fictional character created by a company. Designed based on specific characteristics, a persona represents a group of people and helps companies better understand their customers' expectations.

Here's a simple, actionable definition of a persona , along with its key benefits for businesses. We'll also share some good reasons to take a denmark mobile database look (if you haven't already). At the end of the article, we'll also provide answers to frequently asked questions about a company's fictitious customers .

Definition of Persona in Marketing: What is it, simply?
In marketing, the term “ persona ” refers to a specific type of customer profile.

It is an imaginary description of a segment of customers who share similar characteristics and behaviors .

Marketers use personas to better understand their target audience and create more effective campaigns and product offerings. Personas provide marketers with detailed information about their ideal customer, such as demographics, interests, values, attitudes, motivations, and more. By understanding their personas, marketers can create messages that resonate with their audience and tailor product offerings to meet the needs of each persona.