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WhatsApp Business, Customer Service Channel

Posted: Thu Dec 26, 2024 4:19 am
by Dimaeiya323
WhatsApp as a customer service channel has grown by over 60% year-over-year. Growth is fast, that’s a fact, but what are the benefits of WhatsApp Business for customer service? How can customer service agents handle the increase in incoming requests via WhatsApp? In this article, we’ll look at why WhatsApp Business is beneficial for customer service and how to efficiently handle incoming messages with CM.com’s Mobile Service Cloud solution.

CM.com
CM.com
SUMMARY
The Benefits of WhatsApp Business for Customer Services
How to manage Customer Service Requests from WhatsApp Business?
So why not just use WhatsApp Business Platform?
The advantages of managing WhatsApp Channel via Mobile Service Cloud
How does our Client Radius Payment Solutions manage WhatsApp Business?
Get started with WhatsApp via Mobile Service Cloud
The Benefits of WhatsApp Business for Customer Services
As a customer service channel, WhatsApp is second to none. 57% of users regularly communicate with a brand on WhatsApp . 69% of respondents are more likely to purchase from a brand if they have the option to contact them via WhatsApp. Why? WhatsApp Business allows businesses to connect with their customers through their preferred messaging channel and provide fast, efficient customer service at all times. It simplifies interactions with key features . For example, quick replies allow customers to select a response rather than manually typing it. Contact labels help categorize customer interactions and manage them more efficiently.

In addition to being efficient, WhatsApp Business offers additional features to help you deliver a better customer experience.

Customer Reviews

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Order Tracking and Update

Transparency is essential for customer relationships. WhatsApp allowsowner/partner/shareholder email lists you to share essential information such as status updates and delivery confirmations, which will help you keep your customers informed.

FAQ and Response Automation

A WhatsApp FAQ chatbot can take the pressure off your customer service team by automating answers to repetitive questions. This means faster and more efficient service for your customers, no matter the time of day or night.

whatsapp business service automation

How to manage Customer Service Requests from WhatsApp Business?
Now you know the benefits of WhatsApp Business for customer service. But you may be wondering how your agents can handle additional questions via WhatsApp. Or why is it advisable to deploy a solution to handle these incoming requests when they can be answered directly from WhatsApp?

Businesses that respond to a small number of messages can do so from the WhatsApp Business app. However, once a business grows and receives a higher volume of messages, the app has limitations. Businesses that are facing a high influx of customer service requests, therefore, need WhatsApp Business Platform to benefit from unlimited users and devices. In short, if one or two people cannot handle the volume of customer service requests sent through the WhatsApp Business app, your business needs WhatsApp Business Platform .