2. Understanding WhatsApp Data: What Marketers Can (and Cannot) Access
Unlike platforms like japan whatsapp number data Facebook or Google, WhatsApp is end-to-end encrypted, which limits the scope of data collection. However, marketers can still derive substantial insights from:
A. Metadata and Engagement Metrics
Message sent/delivered/read statuses
Response time
Click-throughs on links or CTA buttons
Customer location (if shared voluntarily)
Device and OS type
B. Behavioral Data
Conversation frequency and sentiment
Repeat interactions and customer journey points
Purchase behavior via in-app catalogs
C. First-Party Data Collection
Businesses can collect:
Names and phone numbers
Chat preferences
Product preferences from catalog views
Survey and feedback responses
Important: Marketers must comply with GDPR, CCPA, and WhatsApp's strict business policies, which prohibit unsolicited messaging and mandate opt-in consent.