Integrating WhatsApp into the Marketing
Posted: Mon May 19, 2025 6:43 am
Funnel
Let’s break down where WhatsApp fits into the traditional AIDA funnel:
Awareness:
Click-to-WhatsApp Ads on Facebook/Instagram initiate conversations
Lead magnets (e.g., downloadable guides) via WhatsApp delivery
Interest:
Auto-messages share catalogs, videos, or testimonials
Chatbots qualify the lead by asking product-relevant questions
Desire:
Share product benefits, reviews, and real-time demos
Limited-time offers based on user intent
Action:
Integrated payments (via WhatsApp Pay)
One-click checkout links
Order confirmations and receipts
Post-Purchase:
Feedback collection
Re-engagement campaigns
Loyalty programs
By turning conversations switzerland whatsapp number data into conversions, WhatsApp collapses the funnel into one ongoing dialogue.
6. Campaign Types: Promotions, Support, Retargeting
A. Promotional Campaigns
Send exclusive deals, seasonal offers, or restock alerts to opted-in users.
Best practices:
Use call-to-action buttons (“Buy now”, “Chat with agent”)
Segment audiences to avoid message fatigue
A/B test message formats
B. Customer Support
Support is where WhatsApp shines:
Real-time answers
Order updates
Troubleshooting with images or videos
Positive support interactions turn customers into brand advocates — a hidden marketing goldmine.
C. Retargeting Campaigns
Using CRM or ad integrations, brands can:
Reconnect with users who abandoned a cart
Remind about trial expirations
Upsell based on previous purchases
Let’s break down where WhatsApp fits into the traditional AIDA funnel:
Awareness:
Click-to-WhatsApp Ads on Facebook/Instagram initiate conversations
Lead magnets (e.g., downloadable guides) via WhatsApp delivery
Interest:
Auto-messages share catalogs, videos, or testimonials
Chatbots qualify the lead by asking product-relevant questions
Desire:
Share product benefits, reviews, and real-time demos
Limited-time offers based on user intent
Action:
Integrated payments (via WhatsApp Pay)
One-click checkout links
Order confirmations and receipts
Post-Purchase:
Feedback collection
Re-engagement campaigns
Loyalty programs
By turning conversations switzerland whatsapp number data into conversions, WhatsApp collapses the funnel into one ongoing dialogue.
6. Campaign Types: Promotions, Support, Retargeting
A. Promotional Campaigns
Send exclusive deals, seasonal offers, or restock alerts to opted-in users.
Best practices:Use call-to-action buttons (“Buy now”, “Chat with agent”)
Segment audiences to avoid message fatigue
A/B test message formats
B. Customer Support
Support is where WhatsApp shines:
Real-time answers
Order updates
Troubleshooting with images or videos
Positive support interactions turn customers into brand advocates — a hidden marketing goldmine.
C. Retargeting Campaigns
Using CRM or ad integrations, brands can:
Reconnect with users who abandoned a cart
Remind about trial expirations
Upsell based on previous purchases