IN MARKETING (~6,000 words)
Chapter 1: The Messaging Revolution — Why WhatsApp is Crucial for Marketers
WhatsApp’s global reach and user behavior
Rise of conversational commerce
WhatsApp compared to email, SMS, and other channels
Chapter 2: The WhatsApp Business Ecosystem
WhatsApp Business App vs. WhatsApp API
Use cases by business size and industry
How brands are leveraging WhatsApp globally
Chapter 3: Understanding WhatsApp Data
Types of available data
Messaging south africa whatsapp number data metadata (timestamps, delivery status, etc.)
Catalog views, engagement signals, user tagging
PART II: LEVERAGING WHATSApp DATA STRATEGICALLY (~8,000 words)
Chapter 4: Behavioral and Intent Data for Audience Segmentation
Analyzing interaction patterns
Using tags and custom fields to group users
Dynamic segmentation via chatbot flows
Chapter 5: Personalization at Scale with WhatsApp Data
Crafting tailored messages using user attributes
Triggered messaging based on behavior
Real-time content customization
Chapter 6: Integrating WhatsApp with CRMs, Ads, and Analytics
Mapping WhatsApp events in marketing automation tools
Connecting Meta Ads to WhatsApp
Tracking UTMs, click events, and funnel conversion