Personality Traits Adventurous, Reserved
Posted: Tue May 20, 2025 8:52 am
Ethical Consumers: Promote sustainable products, fair trade items, or brands with strong social responsibility initiatives.
Health-Conscious: Highlight organic products, fitness gear, or healthy food options.
Luxury Seekers: Emphasize craftsmanship, exclusivity, and premium experiences.
Budget-Conscious: Focus on value, discounts, and practical solutions.
Collection: Surveys (e.g., "How important is sustainability to you?"), quizzes, purchase history (e.g., buying organic products consistently), social media engagement.
Ideas:
Product Type: Recommend bold, colorful items to cambodia email list adventurous types, or minimalist, classic pieces to reserved individuals.
Messaging Tone: Use exciting, action-oriented language for adventurous segments, or calm, reassuring tones for others.
Collection: Quizzes ("What's your travel personality?"), survey data (less common to ask directly).
IV. Behavioral Segmentation Ideas for E-commerce
This is arguably the most powerful type of segmentation for e-commerce, as it's based on direct actions (or inactions) your customers take.
Purchase History:
Ideas:
Repeat Buyers of a Specific Product: Offer replenishment reminders or related accessories.
High-Value Customers (VIPs): Give exclusive early access to sales, special discounts, or loyalty rewards.
First-Time Buyers of a Category: Send onboarding tips or complementary product suggestions.
"Never Purchased" Subscribers: Send compelling welcome offers, best-sellers, or social proof.
Cross-Sell / Up-Sell: Recommend products frequently bought together or higher-tier versions.
Last Purchase Date: Triggering re-engagement campaigns if a certain period has passed since their last order.
Collection: E-commerce platform integration (Shopify, WooCommerce, Magento), CRM data.
Website Browse Behavior:
Ideas:
Abandoned Cart Recovery: The classic and most effective e-commerce segmentation. Send automated emails reminding customers of items left in their cart.
Abandoned Browse/Product View: If a customer viewed a product multiple times but didn't add to cart, send reminders or similar product suggestions.
Category/Brand Browse: If they frequently visit a specific category (e.g., "men's shoes") or a particular brand's pages, send emails focused on those areas.
Wishlist Adds: Remind customers about items on their wishlist, especially if on sale or low stock.
Search Queries: If your site tracks internal search queries, use these to inform product recommendations.
Collection: Website tracking (pixels, cookies), e-commerce platform analytics, dedicated analytics tools.
Email Engagement.
Health-Conscious: Highlight organic products, fitness gear, or healthy food options.
Luxury Seekers: Emphasize craftsmanship, exclusivity, and premium experiences.
Budget-Conscious: Focus on value, discounts, and practical solutions.
Collection: Surveys (e.g., "How important is sustainability to you?"), quizzes, purchase history (e.g., buying organic products consistently), social media engagement.
Ideas:
Product Type: Recommend bold, colorful items to cambodia email list adventurous types, or minimalist, classic pieces to reserved individuals.
Messaging Tone: Use exciting, action-oriented language for adventurous segments, or calm, reassuring tones for others.
Collection: Quizzes ("What's your travel personality?"), survey data (less common to ask directly).
IV. Behavioral Segmentation Ideas for E-commerce
This is arguably the most powerful type of segmentation for e-commerce, as it's based on direct actions (or inactions) your customers take.
Purchase History:
Ideas:
Repeat Buyers of a Specific Product: Offer replenishment reminders or related accessories.
High-Value Customers (VIPs): Give exclusive early access to sales, special discounts, or loyalty rewards.
First-Time Buyers of a Category: Send onboarding tips or complementary product suggestions.
"Never Purchased" Subscribers: Send compelling welcome offers, best-sellers, or social proof.
Cross-Sell / Up-Sell: Recommend products frequently bought together or higher-tier versions.
Last Purchase Date: Triggering re-engagement campaigns if a certain period has passed since their last order.
Collection: E-commerce platform integration (Shopify, WooCommerce, Magento), CRM data.
Website Browse Behavior:
Ideas:
Abandoned Cart Recovery: The classic and most effective e-commerce segmentation. Send automated emails reminding customers of items left in their cart.
Abandoned Browse/Product View: If a customer viewed a product multiple times but didn't add to cart, send reminders or similar product suggestions.
Category/Brand Browse: If they frequently visit a specific category (e.g., "men's shoes") or a particular brand's pages, send emails focused on those areas.
Wishlist Adds: Remind customers about items on their wishlist, especially if on sale or low stock.
Search Queries: If your site tracks internal search queries, use these to inform product recommendations.
Collection: Website tracking (pixels, cookies), e-commerce platform analytics, dedicated analytics tools.
Email Engagement.