Problem: Low CTR despite high open rates.
Posted: Tue May 20, 2025 9:03 am
Heatmap Insight: See if your main CTA button is being clicked. Is it visible? Is its placement optimal? Are other elements (images, text links) drawing attention away from it?
Action: Adjust button color, size, text, placement; remove distractions.
Content Hierarchy and Layout:
Problem: Users aren't engaging with content further down the email.
Heatmap Insight (Scroll Map): Reveals the "fold" – where most users stop scrolling. Content below this point gets less visibility.
Action: Place most important information and primary CTAs above the fold. Reorder content blocks based on observed engagement. Shorten emails if scroll depth is consistently shallow.
Image Performance:
Problem: You're investing in beautiful imagery, but are they effective?
Heatmap Insight (Click Map): Are lebanon email list people clicking on images they expect to be clickable? Are certain images attracting more attention than others?
Action: Make sure clickable images look clickable. Use images that truly support your message and capture attention without distracting from primary CTAs. Test different image types (product shots vs. lifestyle images).
Text Link vs. Button Performance:
Problem: Which converts better: hyperlinked text or a clear button?
Heatmap Insight: Compare click activity on different link types within the same email.
Action: Prioritize the type of link that generates more clicks for key actions.
Understanding "Dead Zones":
Problem: Large sections of your email have no clicks or attention.
Heatmap Insight: Identify areas that are completely ignored. This could be large blocks of text, irrelevant images, or awkward spacing.
Action: Condense text, remove unnecessary elements, or rethink the purpose of those sections.
Identifying Unintended Clicks:
Problem: People are clicking on non-clickable elements.
Heatmap Insight: See red spots on areas that aren't links (e.g., decorative elements, text that looks like a link but isn't).
Action: Adjust design to clarify clickable vs. non-clickable elements. Make sure all intended clickable areas are clearly marked.
Action: Adjust button color, size, text, placement; remove distractions.
Content Hierarchy and Layout:
Problem: Users aren't engaging with content further down the email.
Heatmap Insight (Scroll Map): Reveals the "fold" – where most users stop scrolling. Content below this point gets less visibility.
Action: Place most important information and primary CTAs above the fold. Reorder content blocks based on observed engagement. Shorten emails if scroll depth is consistently shallow.
Image Performance:
Problem: You're investing in beautiful imagery, but are they effective?
Heatmap Insight (Click Map): Are lebanon email list people clicking on images they expect to be clickable? Are certain images attracting more attention than others?
Action: Make sure clickable images look clickable. Use images that truly support your message and capture attention without distracting from primary CTAs. Test different image types (product shots vs. lifestyle images).
Text Link vs. Button Performance:
Problem: Which converts better: hyperlinked text or a clear button?
Heatmap Insight: Compare click activity on different link types within the same email.
Action: Prioritize the type of link that generates more clicks for key actions.
Understanding "Dead Zones":
Problem: Large sections of your email have no clicks or attention.
Heatmap Insight: Identify areas that are completely ignored. This could be large blocks of text, irrelevant images, or awkward spacing.
Action: Condense text, remove unnecessary elements, or rethink the purpose of those sections.
Identifying Unintended Clicks:
Problem: People are clicking on non-clickable elements.
Heatmap Insight: See red spots on areas that aren't links (e.g., decorative elements, text that looks like a link but isn't).
Action: Adjust design to clarify clickable vs. non-clickable elements. Make sure all intended clickable areas are clearly marked.