Nobody Subscribes to Your Newsletter? Learn From News Sites
Posted: Thu Dec 26, 2024 6:46 am
Yes, you invest a lot in content. What kind of question is that anyway…? Produce videos, upload sponsored posts, update the blog every week, and make sure to offer customers great offers that they can’t miss. So why aren’t website visitors signing up for your newsletter? This question isn’t really about a simple click on the opt-in box. It’s about a deep process that’s happening in the mind of your next customer, who, while excited about the product, has connected with the message but still doesn’t consider themselves a customer.
News sites do it well thanks to a sophisticated mechanism of sharing content and making it go viral and there is no reason why commercial or branded sites should not behave in the same way. The numbers do not lie: about 90% of Internet users read emails and open dozens of messages every day , so how come less than 2% decide to get involved and join your mailing list belgium telegram phone number list An interesting question, especially considering the popularity of the email marketing strategy in the world. Yes, you can always add a registration form or a banner that will encourage a quick registration, it is very necessary but that is not where the deliverance will come from.
Table of Contents
1. Immediate value for website visitors
2. Stimuli still work
3. Crowds are smarter
4. Share and share again
5. Pamper, pamper and pamper again
1. Immediate value for website visitors
Are you registered now? Get an immediate benefit. Hard to believe, but it really works. No 10% discount on the next purchase, or 25% if you reach the sum of five zeros. Just offer a gift to those who sign up. Receiving the newsletter is not the optimal incentive a customer can expect and, therefore, it is definitely recommended to invest in an offer that will be profitable for both parties : give us your email address and receive a gift. Offering immediate value to website visitors will send a clear message: you should definitely stay with us.
2. Stimuli still work
One of the old recommendations that still works is to create stimuli and temptations in the form of interesting teasers . News sites apply this perfectly: do you want to watch the video of the boy who saved a dog from the teeth of a crocodile or Mbappé's incredible goal? Sign up for the app or newsletter. Commercial brands can and should also use this offer and offer visitors interesting content or at least part of it. Want to see the rest? You know where to sign up.
How to make an effective email campaign? | 17 steps
3. Crowds are smarter
Another tactic to encourage mailing list signups is to simply display the wisdom of the crowd. Here again, news sites have cracked the habit of displaying the number of viewers or readers next to the main headline, because after all, if 125,000 other people found it interesting, it must be interesting! Displaying the number of newsletter subscribers not only indicates a level of interest but also a high level of trust on the part of the people. Because after all, if 125,000 subscribers left their email safely, why shouldn't I leave too?
4. Share and share again
Anyone who does digital marketing knows how difficult it is to convince Internet users to share content organically. One of the most common “traps” to encourage registrations is to add a small button in each piece of interesting content . “Forward to a friend” is not an innocent button, it allows any Internet user to share content completely organically via email. Of course, anti-spam rules require prior consent to receive an email and it is also clear that just before sending, the consent box will be waiting for this Internet user. This decision not only increases the mailing list, but also the level of engagement of these Internet users with the brand.
5. Pamper, pamper and pamper again
A mailing list is a kind of customer club that requires constant maintenance and, like any loyalty club, the pampering method works here as well. It’s time to ask yourself: what’s stopping you from offering better prices to your club members? Gifts and benefits that don’t appear on the site? It’s not an immediate gift after registration, but a constant and prolonged treat that will encourage registration to the list. Once you’ve responded positively, it’s time to shout it on your homepage and other digital resources.
News sites do it well thanks to a sophisticated mechanism of sharing content and making it go viral and there is no reason why commercial or branded sites should not behave in the same way. The numbers do not lie: about 90% of Internet users read emails and open dozens of messages every day , so how come less than 2% decide to get involved and join your mailing list belgium telegram phone number list An interesting question, especially considering the popularity of the email marketing strategy in the world. Yes, you can always add a registration form or a banner that will encourage a quick registration, it is very necessary but that is not where the deliverance will come from.
Table of Contents
1. Immediate value for website visitors
2. Stimuli still work
3. Crowds are smarter
4. Share and share again
5. Pamper, pamper and pamper again
1. Immediate value for website visitors
Are you registered now? Get an immediate benefit. Hard to believe, but it really works. No 10% discount on the next purchase, or 25% if you reach the sum of five zeros. Just offer a gift to those who sign up. Receiving the newsletter is not the optimal incentive a customer can expect and, therefore, it is definitely recommended to invest in an offer that will be profitable for both parties : give us your email address and receive a gift. Offering immediate value to website visitors will send a clear message: you should definitely stay with us.
2. Stimuli still work
One of the old recommendations that still works is to create stimuli and temptations in the form of interesting teasers . News sites apply this perfectly: do you want to watch the video of the boy who saved a dog from the teeth of a crocodile or Mbappé's incredible goal? Sign up for the app or newsletter. Commercial brands can and should also use this offer and offer visitors interesting content or at least part of it. Want to see the rest? You know where to sign up.
How to make an effective email campaign? | 17 steps
3. Crowds are smarter
Another tactic to encourage mailing list signups is to simply display the wisdom of the crowd. Here again, news sites have cracked the habit of displaying the number of viewers or readers next to the main headline, because after all, if 125,000 other people found it interesting, it must be interesting! Displaying the number of newsletter subscribers not only indicates a level of interest but also a high level of trust on the part of the people. Because after all, if 125,000 subscribers left their email safely, why shouldn't I leave too?
4. Share and share again
Anyone who does digital marketing knows how difficult it is to convince Internet users to share content organically. One of the most common “traps” to encourage registrations is to add a small button in each piece of interesting content . “Forward to a friend” is not an innocent button, it allows any Internet user to share content completely organically via email. Of course, anti-spam rules require prior consent to receive an email and it is also clear that just before sending, the consent box will be waiting for this Internet user. This decision not only increases the mailing list, but also the level of engagement of these Internet users with the brand.
5. Pamper, pamper and pamper again
A mailing list is a kind of customer club that requires constant maintenance and, like any loyalty club, the pampering method works here as well. It’s time to ask yourself: what’s stopping you from offering better prices to your club members? Gifts and benefits that don’t appear on the site? It’s not an immediate gift after registration, but a constant and prolonged treat that will encourage registration to the list. Once you’ve responded positively, it’s time to shout it on your homepage and other digital resources.