Boost your E-commerce Sales at Christmas | 9 Tips for your Emailings
Posted: Thu Dec 26, 2024 7:03 am
Little Santa Claus, When you come down from the sky…
Oh December! With this month comes the promise of a freeze frame, of moments outside of time, of a parenthesis where we devote ourselves fully to those we love.
And this year is a bit special, it must be said...
Let's hope that the magic of Christmas will come to soften our somewhat gloomy daily lives.
Christmas, as we know, is much more than a celebration. It is a spirit: that of giving and receiving. The purchase of customer Christmas gifts carries a very special symbolism here, that of a tradition based on love and sharing.
And this is precisely why Christmas shopping is often done in stores: to allow belgium telegram among the decorations and lights, to establish the feeling that we are not going to buy simple gifts. We are going to buy Christmas gifts and live a unique experience. But today, what particularly interests us is online shopping, on your e-commerce site .
How to write captivating emails that encourage your recipients to buy from your online store? What marketing levers can you use? How can you convey all the magic of Christmas and offer an unforgettable customer experience?
Discover our 9 e-commerce tips for creating impactful emails and boosting your Christmas sales.
Table of Contents
Tip #1: Write a great Christmas email subject line that makes people want to open your email
Tip #2: Offer special Christmas promotions
Tip #3: Highlight a selection of Christmas items
Tip #4: Send a special offer to encourage last-minute gifts
Tip #5: Play on the “reception before Christmas”
Tip #6: Offer free shipping
Tip #7: Make life easier for your potential buyers
Tip #8: Reassure your prospects by mentioning the return conditions
Tip #9: Prepare for all scenarios
Tip #1: Write a great Christmas email subject line that makes people want to open your email
Capture the attention of your contacts right from your subject line (“ Gift ideas for my mom ”, “ Surprise your sweetheart ”, “ This year, she’ll be delighted! ”, “ Our selection at low prices ”, etc.).
Your subject line should reflect your proactivity, as if you were telling your contacts:
" We have the solution to your problem ." And to determine if your email subject line is effective, don't forget A/B testing is there to help you maximize your opening rate.
Also, avoid spam words in your email subjects such as "Free", "Earn Money", "Promotion" which risk landing you straight in the spambox.
Tip #2: Offer special Christmas promotions
December 25th is fast approaching, so it's time for you, e-retailer, to "go all out" as they say, to boost your online sales.
To increase purchases on your e-commerce store, there's nothing like offering discounts and special Christmas offers in your emails.
And to gain efficiency and increase the average basket, we
recommend that you:
Group complementary products into “packages” or boxes to encourage multiple purchases;
Recommend specific products based on your targets' purchase history and personal tastes ("You liked this, you'll also like these products");
Offer free shipping from a minimum purchase amount, to increase orders.
Warning! This is not about multiplying promotions. However, since it is Christmas, it is certain that your contacts also expect to be spoiled. Our advice? Start by segmenting your clientele .
For your most loyal customers: offer promo codes or sponsorship offers. They will thus be able to benefit from numerous advantages, and present themselves as your best ambassador.
Regarding your prospects: what if this was the opportunity to offer advantages on the very first order?
Are there sleeping contacts? Wake them up by offering benefits beyond a certain purchase threshold!
Pamper your customers this Christmas and they will undoubtedly return the favor.
Example of Christmas email with promotion
Oh December! With this month comes the promise of a freeze frame, of moments outside of time, of a parenthesis where we devote ourselves fully to those we love.
And this year is a bit special, it must be said...
Let's hope that the magic of Christmas will come to soften our somewhat gloomy daily lives.
Christmas, as we know, is much more than a celebration. It is a spirit: that of giving and receiving. The purchase of customer Christmas gifts carries a very special symbolism here, that of a tradition based on love and sharing.
And this is precisely why Christmas shopping is often done in stores: to allow belgium telegram among the decorations and lights, to establish the feeling that we are not going to buy simple gifts. We are going to buy Christmas gifts and live a unique experience. But today, what particularly interests us is online shopping, on your e-commerce site .
How to write captivating emails that encourage your recipients to buy from your online store? What marketing levers can you use? How can you convey all the magic of Christmas and offer an unforgettable customer experience?
Discover our 9 e-commerce tips for creating impactful emails and boosting your Christmas sales.
Table of Contents
Tip #1: Write a great Christmas email subject line that makes people want to open your email
Tip #2: Offer special Christmas promotions
Tip #3: Highlight a selection of Christmas items
Tip #4: Send a special offer to encourage last-minute gifts
Tip #5: Play on the “reception before Christmas”
Tip #6: Offer free shipping
Tip #7: Make life easier for your potential buyers
Tip #8: Reassure your prospects by mentioning the return conditions
Tip #9: Prepare for all scenarios
Tip #1: Write a great Christmas email subject line that makes people want to open your email
Capture the attention of your contacts right from your subject line (“ Gift ideas for my mom ”, “ Surprise your sweetheart ”, “ This year, she’ll be delighted! ”, “ Our selection at low prices ”, etc.).
Your subject line should reflect your proactivity, as if you were telling your contacts:
" We have the solution to your problem ." And to determine if your email subject line is effective, don't forget A/B testing is there to help you maximize your opening rate.
Also, avoid spam words in your email subjects such as "Free", "Earn Money", "Promotion" which risk landing you straight in the spambox.
Tip #2: Offer special Christmas promotions
December 25th is fast approaching, so it's time for you, e-retailer, to "go all out" as they say, to boost your online sales.
To increase purchases on your e-commerce store, there's nothing like offering discounts and special Christmas offers in your emails.
And to gain efficiency and increase the average basket, we
recommend that you:
Group complementary products into “packages” or boxes to encourage multiple purchases;
Recommend specific products based on your targets' purchase history and personal tastes ("You liked this, you'll also like these products");
Offer free shipping from a minimum purchase amount, to increase orders.
Warning! This is not about multiplying promotions. However, since it is Christmas, it is certain that your contacts also expect to be spoiled. Our advice? Start by segmenting your clientele .
For your most loyal customers: offer promo codes or sponsorship offers. They will thus be able to benefit from numerous advantages, and present themselves as your best ambassador.
Regarding your prospects: what if this was the opportunity to offer advantages on the very first order?
Are there sleeping contacts? Wake them up by offering benefits beyond a certain purchase threshold!
Pamper your customers this Christmas and they will undoubtedly return the favor.
Example of Christmas email with promotion