8 Reasons to Include SMS in Your Digital Strategy

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SMS marketing is one of the most formidable digital levers.

When we know that nearly 95% of French people own a mobile phone, it is easy to understand the advantages that this medium presents.

Just like emailing, SMS is an essential channel for implementing a well-crafted digital strategy . The customer journey is long , and often more complex than you might think.

Combining the two channels can really make a difference: establishing a close relationship, boosting sales and building loyalty.

Moreover, the results are there: emailing campaigns are 325% more effective cambodia telegram data when combined with SMS Marketing.

In 2022, many companies are using SMS to strengthen their cross-channel communication ; to best meet the needs of their prospects and customers, and reach their targets on the move .

Of course, to make your campaign a success, you still need to know the best practices in terms of SMS communication ...

Are you hesitant to get started with SMS? Are you thinking about launching SMS campaigns to increase your sales?

We present to you 8 reasons to include SMS in your digital strategy .

customer who receives a text message

Table of Contents
Send an SMS via SMS sending software
8 reasons to use SMS to boost your sales
Reason #1: Create your marketing SMS quickly
Reason #2: Boost your sales by sending promotional SMS messages
Reason #3: Communicate with your customers after a new purchase
Reason #4: Remind the date and location of your event with SMS
Reason #5: Remind your prospect of an appointment with the reminder SMS
Reason #6: Create personalized text messages
Reason #7: Boost the impact of your email campaigns
Reason #8: Wake up sleeping customers with confidence that your message will be delivered
To conclude
Send an SMS via SMS sending software


To send SMS from a PC, you need to have, if you don't already have one, bulk SMS sending software .

This allows you not only to create your message, but also to choose your recipients, segment , personalize, analyze the results of your SMS campaign.



8 reasons to use SMS to boost your sales


Reason #1: Create your marketing SMS quickly
Unlike emailing, creating and sending an SMS from your SMS platform is done very quickly. Indeed, it does not require any particular technical skills.

With ActiveTrail's SMS Campaign feature , your message will be ready to send to all your recipients within minutes.



Reason #2: Boost your sales by sending promotional SMS messages
When you send a message to your customers or prospects , you hope that it will be read. Otherwise, we agree, there is no point in communicating!

And when it comes to announcing sales (link to the article on sales) , discounts and other promotions, you hope for only one thing: that your contacts read your message so that they can then take advantage of your good deals.

With SMS, you have a better chance of this message being read.

SMS is a very effective channel: concise and received instantly, it has the advantage of being read quickly by its recipient. Moreover, the reading rate of an SMS reaches 98%; a rate much higher than that of an email.

Your prospect will definitely read the content of your message. And who says speed of reading, says potential impulse purchases.

So take advantage of the benefits of SMS marketing to communicate about your promotions and instantly boost your online and in-store sales.

promotional sms

Reason #3: Communicate with your customers after a new purchase
SMS is the most appropriate channel to reassure your customer after they have placed an order: confirm their order, track their order, give them all the information relating to their order.

This is called transactional SMS . It is very useful because it allows you to give useful and relevant information to your customers.



Reason #4: Remind the date and location of your event with SMS
The organization of an event can be the subject of several SMS:

to announce the event, alongside an email campaign;
to ensure, a few days before the event, that the guests will be present and to remind them of the place and time.


Reason #5: Remind your prospect of an appointment with the reminder SMS
Sending a text message to remind people of an appointment is always very effective. Because you can be sure that your recipients will take note of it.

This is called the reminder SMS.

You can schedule two messages: one message two or three days before the appointment, another message on the day itself.