The Importance of Cleaning Your Mailing Lists
Posted: Thu Dec 26, 2024 7:19 am
The mailing list, the list of email contacts to whom you send communications, is a very important element for anyone who does Email Marketing or manages a simple amateur newsletter. And given its importance, it deserves some care and maintenance, because the success of your business, whatever it may be, depends on the regular updating of the mailing list.
Table of Contents
What is a Cleaned Mailing List?
Why Clean Your Mailing Lists?
Improve your open and click rates
Save your money and optimize your budget for your mailing campaigns
Reduce the risk of being reported as Spam
Reduce bounce rate
Improve your reputation and deliverability
Improve engagement and/or conversions
How to clean your mailing list?
Use an email cleaning app
Run list cleaning campaigns regularly
Conclusion
What is a Cleaned Mailing List?
A “clean” contact list or mailing list is one from which all invalid or no longer cambodia telegram phone number list active contacts have been removed. The remaining contacts therefore have in common the fact that they have valid emails (real accounts, without typos, and active) and that they belong to users who are actually interested in your content.
In fact, very often in a mailing list, contacts of little value or simply fictitious ones can accumulate, we could also define them as “undesirable contacts”.
The reasons for hoarding can be multiple, here are some examples:
an ineffective address filtering system, for example if there are no captchas or other spam deterrents in the registration form;
for every newsletter there are users who subscribe without being really interested, this is the case of those who register only to download free content or to try the newsletter, but then lose interest;
in the case of e-commerce, the list often includes all customers who have purchased at least once, many of whom may not have purchased in years.
These are things that should not happen, as they negatively impact your campaign results and also your reliability as a sender.
You can then start again on a good basis to increase your mailing list .
organized database
Why Clean Your Mailing Lists?
Unwanted contacts are those who haven’t opened your newsletter for months and probably never will. Worse still, some of them will classify it as spam or in the case of invalid accounts will generate bounces, that is, the email will “bounce” without being delivered, because that address does not exist or is not configured.
So here are some good reasons to do some cleaning.
Improve your open and click rates
Open and click rates are two of the most important metrics to measure the success of your email marketing campaigns. Both metrics are percentages calculated on the total number of emails sent; respectively, the percentage of emails opened and the percentage of users who click on one of the links contained in your message.
A very high opening and click rate is synonymous with effective and well-managed campaigns, capable of bringing visitors to your site or generating purchases on your e-commerce.
Since these are percentages calculated on the total sends, it is obvious that a list full of unwanted contacts unnecessarily increases the subscriber audience and will decrease the opening rate and the click rate.
Save your money and optimize your budget for your mailing campaigns
In most cases, if you use a third-party service for sending emails and newsletters, you will pay for the service based on the number of mailings or the size of your mailing list. Even if you have a free service, it is usually tied to the number of mailings or contacts.
In other words, when you send emails to unwanted contacts, you are wasting your money or unnecessarily eroding your free mailing bonus.
Reduce the risk of being reported as Spam
Spam reporting is the terror of anyone running email marketing campaigns.
When you receive an unsolicited newsletter or campaign and you click the “spam” button, your email provider takes notice, and when many do, the sender's account will be compromised and the likelihood of your message ending up in the spam box even of users who never reported it as such becomes real.
There are a few different ways to limit the possibility of your messages being marked as spam, but the first step is to make sure you only have verified contacts in your list, people who actually want to receive your messages and are unlikely to mark your emails as spam or worse report abuse.
Reduce bounce rate
The bounce rate is nothing more than the percentage of messages that “bounce” out of the total number of messages sent. A bounced email occurs when it is rejected by the destination server.
Very often this happens because the recipient's address does not exist, perhaps because the registration was done by a bot (this happens more often than you might think) or the user made a mistake when writing the address. Or it is an address that was valid at the time, but is no longer active.
A very high bounce rate should be a concern because it contributes to your sender reputation and the possibility of being classified as a spammer.
Improve your reputation and deliverability
Deliverability is a very important concept for anyone who does email marketing.
Deliverability is nothing more than the ability of the message to actually be delivered to the recipient. This parameter is influenced by many technical factors, but the sender’s reputation is certainly the main one. To put it simply, Internet Service Providers (or ISPs) classify senders according to different parameters in order to identify spammers and filter them effectively.
So your goal is to maintain a good reputation and therefore not be among the spammers.
Reputation is also important for another reason; most reputable platforms limit service to users who frequently receive spam reports or have a questionable reputation. So a good list cleaning can save you a lot of trouble.
Table of Contents
What is a Cleaned Mailing List?
Why Clean Your Mailing Lists?
Improve your open and click rates
Save your money and optimize your budget for your mailing campaigns
Reduce the risk of being reported as Spam
Reduce bounce rate
Improve your reputation and deliverability
Improve engagement and/or conversions
How to clean your mailing list?
Use an email cleaning app
Run list cleaning campaigns regularly
Conclusion
What is a Cleaned Mailing List?
A “clean” contact list or mailing list is one from which all invalid or no longer cambodia telegram phone number list active contacts have been removed. The remaining contacts therefore have in common the fact that they have valid emails (real accounts, without typos, and active) and that they belong to users who are actually interested in your content.
In fact, very often in a mailing list, contacts of little value or simply fictitious ones can accumulate, we could also define them as “undesirable contacts”.
The reasons for hoarding can be multiple, here are some examples:
an ineffective address filtering system, for example if there are no captchas or other spam deterrents in the registration form;
for every newsletter there are users who subscribe without being really interested, this is the case of those who register only to download free content or to try the newsletter, but then lose interest;
in the case of e-commerce, the list often includes all customers who have purchased at least once, many of whom may not have purchased in years.
These are things that should not happen, as they negatively impact your campaign results and also your reliability as a sender.
You can then start again on a good basis to increase your mailing list .
organized database
Why Clean Your Mailing Lists?
Unwanted contacts are those who haven’t opened your newsletter for months and probably never will. Worse still, some of them will classify it as spam or in the case of invalid accounts will generate bounces, that is, the email will “bounce” without being delivered, because that address does not exist or is not configured.
So here are some good reasons to do some cleaning.
Improve your open and click rates
Open and click rates are two of the most important metrics to measure the success of your email marketing campaigns. Both metrics are percentages calculated on the total number of emails sent; respectively, the percentage of emails opened and the percentage of users who click on one of the links contained in your message.
A very high opening and click rate is synonymous with effective and well-managed campaigns, capable of bringing visitors to your site or generating purchases on your e-commerce.
Since these are percentages calculated on the total sends, it is obvious that a list full of unwanted contacts unnecessarily increases the subscriber audience and will decrease the opening rate and the click rate.
Save your money and optimize your budget for your mailing campaigns
In most cases, if you use a third-party service for sending emails and newsletters, you will pay for the service based on the number of mailings or the size of your mailing list. Even if you have a free service, it is usually tied to the number of mailings or contacts.
In other words, when you send emails to unwanted contacts, you are wasting your money or unnecessarily eroding your free mailing bonus.
Reduce the risk of being reported as Spam
Spam reporting is the terror of anyone running email marketing campaigns.
When you receive an unsolicited newsletter or campaign and you click the “spam” button, your email provider takes notice, and when many do, the sender's account will be compromised and the likelihood of your message ending up in the spam box even of users who never reported it as such becomes real.
There are a few different ways to limit the possibility of your messages being marked as spam, but the first step is to make sure you only have verified contacts in your list, people who actually want to receive your messages and are unlikely to mark your emails as spam or worse report abuse.
Reduce bounce rate
The bounce rate is nothing more than the percentage of messages that “bounce” out of the total number of messages sent. A bounced email occurs when it is rejected by the destination server.
Very often this happens because the recipient's address does not exist, perhaps because the registration was done by a bot (this happens more often than you might think) or the user made a mistake when writing the address. Or it is an address that was valid at the time, but is no longer active.
A very high bounce rate should be a concern because it contributes to your sender reputation and the possibility of being classified as a spammer.
Improve your reputation and deliverability
Deliverability is a very important concept for anyone who does email marketing.
Deliverability is nothing more than the ability of the message to actually be delivered to the recipient. This parameter is influenced by many technical factors, but the sender’s reputation is certainly the main one. To put it simply, Internet Service Providers (or ISPs) classify senders according to different parameters in order to identify spammers and filter them effectively.
So your goal is to maintain a good reputation and therefore not be among the spammers.
Reputation is also important for another reason; most reputable platforms limit service to users who frequently receive spam reports or have a questionable reputation. So a good list cleaning can save you a lot of trouble.