Social Media Marketing: 4 Success Stories

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One of the central themes when talking about social networks is their profitability, their convenience, the benefits implied, derived, or associated with their use. Although there are no standard, magical, or safe formulas, I find it good to analyze and evaluate these 4 cases that follow .

They are small, medium and large companies, from Spain and the rest of the world, that have opted for corporate integration into social networks, to converse, provide value, share and build relationships of trust gambling data vietnam and benefit, both for the company and for those who interact with it online, whether it is a fan, admirer, friend, contact, follower, lead or client.

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Let's look at the cases:

Spain :

Aecan: Tenerife Travel Agency and its social media interaction manager, Arantxa Ros , tells in this video about her introduction to the Internet and her development of an online strategy. She has made reservations through her Facebook profile , answered queries via Twitter and has also received congratulations and comments on her YouTube channel .

Hotelofi: Hotel in La Coruña , whose social media strategy, as explained in this video by its owner, Daniel Weiss, relies heavily on video, as can be seen from the number of initiatives on its YouTube channel . It also has a Facebook profile.

(Via Hosteltur Community )

In the United States, the Groundswell 2009 report annually compiles successful initiatives from companies of all types of profiles and sectors that have made their way through social media. In this post we have analyzed the case of Lion Brand Yarn , a crafts company that is over 130 years old and that wanted to build relationships with consumers of knitting and crochet products.

Another of the winning initiatives highlighted by the 2009 Groundswell report is the Flowerdale community in Victoria, Australia, which was devastated by fire, where 13 people died and 224 homes were destroyed. The Flowerdale Recovery Committee used blogs, video-sharing sites Vimeo and YouTube, and photo-sharing site Flickr to raise money for the rebuilding of the town. Social media helped rebuild the town in just a few weeks , raising $1.5 million, including donations of other materials such as cars. In addition, communication through social media was crucial in keeping residents informed and in creating and strengthening ties with 20 organizations, traditional media, and the government through a wiki.