E-commerce: How to Write a Good Order Confirmation Email?

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Many e-retailers wrongly focus on the conversion rates of their online store and consider the sale or purchase by their customers as the very end of the sales funnel or customer journey.

But you know, this is not the case: the purchase marks the beginning of a whole new relationship; a privileged and intimate customer relationship . You should therefore not neglect post-purchase content.

Have your customers just validated their order on your e-commerce site france telegram data Don't wait to make contact: quickly send them an order confirmation email .

The main purpose of this e-commerce email is to confirm the purchase , but it would be a shame not to take advantage of it to send other messages and thus strengthen your customer relationship. Especially since this type of emailing – transactional emailings – displays an average opening rate of 70%; much higher than other types of mailing and customer follow-up.

Whether it's a cross-sale, a simple thank you note, a satisfaction survey, you can be sure that if it's well-crafted and its content personalized, this e-commerce email will consolidate ties with your new customers.

Please note that if you use one of the major e-commerce platforms (Magento, Shopify, WooCommerce or PrestaShop), you can integrate it with the ActiveTrail Marketing Automation software and create incredible post-purchase scenarios.

Let's discover together the importance of this type of e-commerce email and how to write, for example, an engaging and high value-added order confirmation email .

E-commerce email: don’t neglect the order confirmation email
A customer who does not receive an email confirmation, for example, will not know whether his order has been registered. He will then ask himself: has my order been placed? Will I receive the products ordered? What should I do now?

This can really worry him… The objective of this e-commerce email is therefore to reassure your customer ; to show him that everything went well and that he will receive his purchases very soon.

By sending this email quickly, you will immediately establish a climate of trust and increase your perceived value, reinforcing the reliability of your business.

It's much more than a business relationship that's at stake. You must therefore put everything in place so that your customer receives this email and feels relieved.

More opened, more read than the majority of other emails, post-purchase emails are part of transactional emails ; they are essential for carrying out an effective customer loyalty strategy .

This customer follow-up email will mark the beginning of a close relationship with your customer, who will gradually develop a strong attachment to your brand, and loyalty to your brand.

More than just a marketing campaign, the information confirmation email is a window of opportunity. You have your customer's attention; what other messages do you want to send them? This is the perfect opportunity to create a bond with them!

5 Tips for a Successful Sales Follow-up Email
Be transparent
Transparency means clarity and honesty. In your order confirmation email , you will first indicate that the order is being processed.

You will of course provide details of the order , the purchases made (including product images), detail the price of each item ordered, indicate the total amount of the order, the delivery costs and the delivery address.

That's good, but it's not enough! For this e-commerce email to bring real added value, remember to include all the useful information for your customer to facilitate the reception of their package. You will automatically improve the customer experience. Don't forget that the purpose of this email is to reassure your customer, who does not yet know you very well.

To be reassured, your customer needs to know what will happen next. For example, tell them the delivery times of their products , and the carrier's website so that they can track the delivery of their package in real time . As in the order confirmation example below, you can include a call-to-action to highlight this option and thus facilitate the package tracking marketing for your customer.