5 Ways to Use Marketing Automation with ActiveTrail

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Over the years, the digital landscape has evolved. Many marketing channels have emerged, but email marketing remains one of the best. Businesses, whether B2B or B2C, still rely on the power of email marketing simply because it brings positive results and it continually adapts to changes.

At ActiveTrail, we make sure businesses can enjoy the wonders of email marketing with the most advanced and intelligent features you can find in marketing automation software today.

As one of the world’s most user-friendly email marketing software, ActiveTrail provides an easy-to-use platform with smart, progressive email marketing solutions. Whether you’re a beginner or an email marketing expert, you’ll find everything you need for successful email campaigns with ActiveTrail.

If you've been using ActiveTrail for years or are considering signing up, here are some of the best things you can do with our software to improve your email campaigns.

5 Ways to Use Marketing Automation with ActiveTrail

Use ActiveTrail's "Smart Code" feature to send targeted emails based on your readers' behavior
Picture this: A visitor to your website who happens to be a subscriber to your newsletter regularly visits one of your product pages. This visitor is likely to engage, that’s obvious. But something is stopping them. The fifth time they visit the page, they receive an email with a discount code for the product they’re interested in. How wonderful, right?
ActiveTrail’s marketing trigger lets you do just that.

With our Smart Code , which you can install on your website or on specific landing pages, you can track the activities of your visitors who are also subscribed to your newsletter.
This allows you to set up triggers that will send automatic emails to visitors who perform an action that meets your predetermined conditions.

With trigger marketing, the emails you send are highly relevant to recipients because they are purely based on their online behavior.

Automation Smart Code

Visualize customer journeys with Marketing Automation
Improving your customer journeys with email marketing is much easier when you france telegram phone number list can visualize them. Our visual workflow builder lets you create customer journeys for different purposes with drag-and-drop building blocks.

Here you can set a specific date and time to send your automated emails. You can create triggers to adapt and react to different actions of your customers. You can design workflows so that you don’t forget to greet your customers on special occasions like birthdays or Christmas.

Once customers have been added to the workflow you designed, sit back and let the system work for you.

Marketing Automation Scenario

Enrich your email marketing with SMS marketing
In the era of omnichannel marketing, marketers today must deal with multiple communication channels. With ActiveTrail, you can boost your marketing with the power of SMS.

Our SMS software allows you to send automated SMS campaigns from your computer, easily manage your contact list and combine SMS messaging with your email campaigns. You can also strengthen the credibility and legitimacy of your business with sender identification.

By complementing your marketing strategy and email campaigns with SMS, you increase your chances of getting more conversions.

SMS Marketing

Get real-time customer feedback with online surveys
Listening to your customers is important to improve your business and collect more data about your customers. One effective way to do this is by conducting online surveys .

ActiveTrail’s online survey feature allows you to ask a variety of questions to generate insights from your subscribers. Of course, our software can show you real-time data on how your online surveys are performing, including which recipients clicked to open, how the questions were answered, and the response rate.

Survey Question

Integrate your email software with a wide range of applications and platforms
You can expand your possibilities with ActiveTrail by integrating your email marketing with various applications and services using our API .

We also offer Zapier integration to allow you to interface between your ActiveTrail account and any other external system without needing to write a single line of code.

Additionally, our Salesforce integration allows you to sync your contacts between the two systems without any hassle. ActiveTrail also offers integrations like PayPal, Facebook, and WordPress.

Powerful email and marketing automation software with the smartest technologies on the market doesn’t have to cost you a lot. With ActiveTrail, you can have the best features at a reasonable and affordable price. This allows you to increase your revenue without spending your entire marketing budget.