Email Marketing: The Tool of Choice for Recruiting
Posted: Thu Dec 26, 2024 9:47 am
Recruiting works similarly to marketing. The only major difference is that marketers target profitable clients while recruiters are looking for quality hires.
As a recruiter, you must be aware that marketing automation is an effective way to find competitive candidates who match your search criteria. Nearly 74% of Internet users (who are probably active professionals) favor emailing as their preferred communication channel at work.
Using email marketing for recruiting will allow you to more accurately target potential candidates for your job offers. Whether they are active or passive job seekers, you can attract them, pique their curiosity and convert them by sending them the right email.
By following these few tips, find your next employee using marketing automation.
Choose a platform that fits your goals
While there are many platforms that specialize in marketing automation, it is important to choose the right one that best suits your needs. Not all platforms offer the same features, the same features that you particularly france telegram need to meet your recruitment goals, all at a reasonable price.
Some features are very common in the field of email marketing for recruiting such as profile segmentation, personalization, creation of landing pages, integration of social networks, AB Testing , analysis of the performance and returns of your campaigns.
All these features are available on ActiveTrail, one of the world leaders in email marketing, which also offers advanced automation functions that allow companies, from different sectors, to achieve their objectives.
Segment your list
Not every job seeker is necessarily active when looking for new opportunities. Furthermore, not all of them will match your search criteria. It would be useless to send an email for a Marketing Director position to a mailing list of engineers or architects.
By segmenting your contact list, you send targeted emails to job seekers, which means you offer job offers that are tailored to and match the professional background (professional profile) and skills of your mailing list.
You can segment on multiple levels. First, you can create separate lists for active and passive job seekers based on their online behavior and email engagement. Segment your email list based on industry, years of experience, and skills required for the job. Your segmentation options are limitless. It’s just a matter of knowing how to target the right recipients.
Customize
Across all industries, personalized emails have a 29% higher unique opening rate compared to non-personalized emails. This trend is also observed for unique clicks: personalized emails have a 41% higher unique click rate. This personalization strategy should be implemented by recruiters in order to get the most out of it.
Once you’ve segmented your email lists, you can start personalizing your content to increase your chances of engagement and conversion. To do this, send job seekers a series of job postings that match their work history, skills, and industry. For non-active job seekers, you can send them content about career progression, interview tips, and other content related to their field.
Of course, don't forget the basics like using the first name to refer to recipients both in the subject line and in the body of the email.
Highlight the benefits
As a recruiter, it’s your job to make job postings appealing to potential candidates. You’re not looking for a new employee to fill a vacant position. No! You’re offering a real long-term career opportunity. They’ll find the job more interesting if you focus on what’s in it for them…
In addition to the job role, responsibilities and professional qualifications, emphasize the competitiveness of your job postings such as salary, benefits, insurance and more. You can also highlight opportunities to travel once on the job, flexible hours and free training. Some find that office location is a selling point, especially when it is close to their residential address.
Use a visible CTA to encourage action
Ultimately, the ultimate goal of the email you send is actually to draw job seekers into a desired action. Clearly communicate what you want them to do with an easily discernible call to action.
Be direct and use an active voice to drive action. In most cases, a recruiter’s goal is to encourage job seekers to apply for a position. So, the most common CTA is “Apply Now.” Combine it with a beautiful design and contrasting color to make the CTA stand out. The placement of the button is also important because a strong and well-worded call to action is nothing when it is not visible.
You may be a recruiter or a marketer specializing in email marketing today, but you too were once a job seeker. By using the right email marketing platform, it should be easy for you to attract and find the ideal profile for the position to be filled within your company.
As a recruiter, you must be aware that marketing automation is an effective way to find competitive candidates who match your search criteria. Nearly 74% of Internet users (who are probably active professionals) favor emailing as their preferred communication channel at work.
Using email marketing for recruiting will allow you to more accurately target potential candidates for your job offers. Whether they are active or passive job seekers, you can attract them, pique their curiosity and convert them by sending them the right email.
By following these few tips, find your next employee using marketing automation.
Choose a platform that fits your goals
While there are many platforms that specialize in marketing automation, it is important to choose the right one that best suits your needs. Not all platforms offer the same features, the same features that you particularly france telegram need to meet your recruitment goals, all at a reasonable price.
Some features are very common in the field of email marketing for recruiting such as profile segmentation, personalization, creation of landing pages, integration of social networks, AB Testing , analysis of the performance and returns of your campaigns.
All these features are available on ActiveTrail, one of the world leaders in email marketing, which also offers advanced automation functions that allow companies, from different sectors, to achieve their objectives.
Segment your list
Not every job seeker is necessarily active when looking for new opportunities. Furthermore, not all of them will match your search criteria. It would be useless to send an email for a Marketing Director position to a mailing list of engineers or architects.
By segmenting your contact list, you send targeted emails to job seekers, which means you offer job offers that are tailored to and match the professional background (professional profile) and skills of your mailing list.
You can segment on multiple levels. First, you can create separate lists for active and passive job seekers based on their online behavior and email engagement. Segment your email list based on industry, years of experience, and skills required for the job. Your segmentation options are limitless. It’s just a matter of knowing how to target the right recipients.
Customize
Across all industries, personalized emails have a 29% higher unique opening rate compared to non-personalized emails. This trend is also observed for unique clicks: personalized emails have a 41% higher unique click rate. This personalization strategy should be implemented by recruiters in order to get the most out of it.
Once you’ve segmented your email lists, you can start personalizing your content to increase your chances of engagement and conversion. To do this, send job seekers a series of job postings that match their work history, skills, and industry. For non-active job seekers, you can send them content about career progression, interview tips, and other content related to their field.
Of course, don't forget the basics like using the first name to refer to recipients both in the subject line and in the body of the email.
Highlight the benefits
As a recruiter, it’s your job to make job postings appealing to potential candidates. You’re not looking for a new employee to fill a vacant position. No! You’re offering a real long-term career opportunity. They’ll find the job more interesting if you focus on what’s in it for them…
In addition to the job role, responsibilities and professional qualifications, emphasize the competitiveness of your job postings such as salary, benefits, insurance and more. You can also highlight opportunities to travel once on the job, flexible hours and free training. Some find that office location is a selling point, especially when it is close to their residential address.
Use a visible CTA to encourage action
Ultimately, the ultimate goal of the email you send is actually to draw job seekers into a desired action. Clearly communicate what you want them to do with an easily discernible call to action.
Be direct and use an active voice to drive action. In most cases, a recruiter’s goal is to encourage job seekers to apply for a position. So, the most common CTA is “Apply Now.” Combine it with a beautiful design and contrasting color to make the CTA stand out. The placement of the button is also important because a strong and well-worded call to action is nothing when it is not visible.
You may be a recruiter or a marketer specializing in email marketing today, but you too were once a job seeker. By using the right email marketing platform, it should be easy for you to attract and find the ideal profile for the position to be filled within your company.