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The Importance of Sending Authorized Emails

Posted: Thu Dec 26, 2024 9:56 am
by sourovk291
Since the Internet came into being and email was invented, junk mail, also known as “spam,” has become the number one (and recurring) problem for mass email senders.

The solution to block or limit these spams? Use Opt-in .

Opt-in is an English marketing term that refers to a prior agreement to subscribe or receive emails between the customer and the company, which prevents the emails sent from ending up in spam.

An introduction to the topic will help you better understand the importance of authorized sending in email marketing.

Permission

What is permission-based emailing?

Based on the decomposition of the English term “Permission-Based” it is in fac germany telegram data prior agreement (via email) between two individuals. Once a simple user with an email address becomes a passive subscriber, the transmission via email becomes more fluid and facilitates communication between your company and your subscriber list. This functionality is essential and a high-performance emailing software is largely based on this notion. Asking your customer for permission is on the one hand a sign of politeness, not only to expand your database, but also to improve your customer relations.

Also read these 8 steps to grow your email list



What are the advantages of such a tool?

In 2017, many companies still do not have this essential and effective tool. This strategy will simply increase your online visibility and boost your company. If your customers have already agreed to receive your emails, they already have a partial foot in your company and are more likely to turn into potential customers. How to increase your chances of building loyalty and marketing if your emails land directly in spam, without authorization, your company will have to face serious obstacles! Whereas if you give your customers the choice to receive your emails or not, you gain credibility.

Especially nowadays when there is a real desire to preserve privacy, identity, and the right to private life: it is a dominant feeling among the vast majority of Internet users.

So, showing maximum respect to your subscribers is a sure way to maintain rational interest in your business.



The Advantages:

Maintain your leadership course by asserting your online presence and enjoying the profitability of your business.
Demonstrate your consideration for the preservation of your client's privacy.
Limit emails to interested customers only.
On the other hand, you will maintain your image as a serious company by limiting the sending of junk mail, which often attests to a company's lack of professionalism and often turns out to be ineffective and useless. Not to mention the loss of time and money represented by the mass of emails left unanswered by the customer. And be careful, because even if the initial intention is positive, a single criticism is enough to destroy a company's reputation. The classic approach of sending unsolicited emails by the customer is therefore not the best approach.

Nowadays, we find the marketing of quality email lists sold in bulk by companies, but the purchase of such listings generally has a more than negative impact on your brand.