If there’s one lesson we’ve learned from account-based marketing (ABM), it’s the fact that personalized emails work.
Your current list or the one you are building also needs to be segmented by demographics, purchasing power, likelihood to purchase, geographic location, etc. This will also help with the other automated emails we will discuss in the last part of this article.
Remember that people like personalization and tailored email campaigns . Your customers and prospects often respond better to personalized ads that are tailored to them.
Keep your lists clean
Maintaining a good list cleaning practice is crucial to successful campaigns . Luckily, there are tools that can help you achieve this. For example, Benchmark Email’s Smart Sending helps you improve your email engagement by removing contacts from your list who are less likely to engage (based on their previous activity). Not only does this increase the overall engagement level of your emails, but it can improve your sender reputation since you’re sending emails to people who actually want to receive them.
It never hurts to regularly check that the email addresses you have are still belarus telegram phone numbers working and that emails are not simply bouncing. Bounces affect the integrity and reputation of your email address as a sender. If you have a bad reputation, you will be harming the deliverability of your email marketing.
Set up a double opt-in
Double opt-in is a way to ensure that the email address a user gives you is valid. It will require the recipient of your email to confirm their email address; this way, you won't send emails to fake addresses and won't hurt your deliverability or get blacklisted .
Focus on the quality of the content
This is one aspect that many people often forget. Make sure you have at least 500 characters in your email, so that you don't get flagged for spam . However, you also have to make sure that your content isn't too busy, or you'll lose your recipients' attention.
Make sure you have enough images and graphics to keep the user's attention and make the email worthwhile. Targeted email campaigns can be a great way to ensure your emails are relevant, reach the right people, and produce the engagement you want.
Set up your email automation software
An email automation software will save you hours and hours of time and, in the long run, a lot of money. With software like Benchmark Email , you can automate various marketing tasks, easily create automated campaigns, take advantage of the behavior of your website visitors, grow your subscriber list, and see how your emails are performing.
For example, we can see what happens when a user views or ignores an offer message that was previously sent to their inbox. After a certain amount of time, you can automatically send an email based on the user's behavior, i.e. whether they opened it or not.
Once you've set up your marketing automation workflow , you can focus on other aspects of your business, while your email system works hard on your behalf to keep your customer engagement and interaction rates high.
Track metrics and make changes
Email marketing is about never stopping improving and optimizing. You need to keep gathering information about the performance of your automated email marketing campaigns. Look at your email metrics, such as open, click, and unsubscribe rates, to see what's working and what's not. You'll likely need to make adjustments every quarter (or even more frequently) to make sure your customers are staying engaged and your emails are still effective.