30 email marketing examples to inspire you
Posted: Thu Dec 26, 2024 10:05 am
Patagonia shows us how to do a good welcome email .
Building a community is a key element of successful email marketing. When someone subscribes to a newsletter , they should feel like they are joining an exclusive club. This reduces the chances of unsubscribing and gives the user a greater sense of value, especially when tied to offers and incentives.
They offer a warm welcome, explain the nature of the newsletter and reaffirm privacy before diving into brand and product-related information, in that order.
2. Nike
Image source
The importance of an attractive design in marketing emails varies from company to company.
If you're a B2B software company, it might not be your number belgium telegram data priority. In clothing and fashion, however, it's pretty important. And that's probably why Nike opted for a visual approach in this minimalist email marketing campaign advertising its men's summer range.
With a range of products presented in a way that complements the vertical orientation of the email, we say to those thinking of adopting a similar approach: just do it.
3. Casper
Image source
Nothing gets an email opened faster than the promise of a great incentive from a company you're interested in.
A 10% discount on a $2,000 mattress is a considerable amount of money, and those who joined the Casper newsletter are well aware of that.
That’s why they’ve taken an incentive-based approach in this email. Notice how they’ve bolded the 10% offer in the body copy, integrated it into the visual design with the alarm clock, and included the discount code alongside a CTA button to ensure smooth conversions.
If you offer a coupon, consider combining your email with a limited-time retargeting campaign—this is made much easier if you use trackable links in your emails.
4. Airbnb
Image source
It’s easy to forget the vast world of possibilities that email marketing offers when everyone is so focused on conversions. But it’s precisely that focus that will scare your readers away from opening your next email. Remember: no one likes constant spam email advertising.
So don’t forget to put in the effort to offer non-promotional content in your emails, like in this example from Airbnb. They’re offering their hosts (a list of email subscribers distinct from typical Airbnb customers) information on how to be a good host in the wake of Covid-19.
Building a community is a key element of successful email marketing. When someone subscribes to a newsletter , they should feel like they are joining an exclusive club. This reduces the chances of unsubscribing and gives the user a greater sense of value, especially when tied to offers and incentives.
They offer a warm welcome, explain the nature of the newsletter and reaffirm privacy before diving into brand and product-related information, in that order.
2. Nike
Image source
The importance of an attractive design in marketing emails varies from company to company.
If you're a B2B software company, it might not be your number belgium telegram data priority. In clothing and fashion, however, it's pretty important. And that's probably why Nike opted for a visual approach in this minimalist email marketing campaign advertising its men's summer range.
With a range of products presented in a way that complements the vertical orientation of the email, we say to those thinking of adopting a similar approach: just do it.
3. Casper
Image source
Nothing gets an email opened faster than the promise of a great incentive from a company you're interested in.
A 10% discount on a $2,000 mattress is a considerable amount of money, and those who joined the Casper newsletter are well aware of that.
That’s why they’ve taken an incentive-based approach in this email. Notice how they’ve bolded the 10% offer in the body copy, integrated it into the visual design with the alarm clock, and included the discount code alongside a CTA button to ensure smooth conversions.
If you offer a coupon, consider combining your email with a limited-time retargeting campaign—this is made much easier if you use trackable links in your emails.
4. Airbnb
Image source
It’s easy to forget the vast world of possibilities that email marketing offers when everyone is so focused on conversions. But it’s precisely that focus that will scare your readers away from opening your next email. Remember: no one likes constant spam email advertising.
So don’t forget to put in the effort to offer non-promotional content in your emails, like in this example from Airbnb. They’re offering their hosts (a list of email subscribers distinct from typical Airbnb customers) information on how to be a good host in the wake of Covid-19.