Let the data help you: Everything

[sourovk291]

These days, data is everywhere. There are more and more databases, indexing systems, information and analysis on marketing activities that allow you to obtain constantly up-to-date data on your work, in order to be able to improve it.

ActiveTrail provides you with important information about your email marketing from which you can draw major conclusions such as: which newsletter works best for you and which ones work less well, the best trends among your recipients and how many of them are interested in the content you send. Starting from the overall level of your recipients to the individual level of each of them.

reports

To make the most of the data we provide you, we have gathered all the detailed germany telegram email campaign reports and SMS messages you send from the ActiveTrail platform.

You will no longer be able to say “ah, I didn’t know”. Now all the available information is right there, in front of you, at your fingertips. You just have to use it:

You will be able to access the reports via the menu (directly in the application).

reports

Dashboard
The first report that appears is the Dashboard or Executive Report. This is a large, colorful report that gives you a visual overview of all the data regarding the newsletters you have sent over the last 12 months.

What can you learn from this?
The report presents graphical data in the form of columns, it also allows you to obtain precise values ​​that appear when you place the cursor on the desired column. In the report you will find the following data:

Sent – ​​How many emails were sent per month, with a distinction made between classic campaigns and so-called transactional ones (these are generally relational messages between your site and the customer, such as emails concerning technical problems or emails to subscribe/unsubscribe from your mailing list)

Bounce Rate or Non-Delivery Rate – How many emails came back with error messages

Open Rate – Measures how high the open rate is for your emails each month.

Click-through rate and response rate (CTO) – Shows how many people clicked on your campaigns and what percentage of campaigns sent generated clicks.

Unsubscribe Rate and Complaint Rate – Tells you how many people have unsubscribed or complained

dashboard

What is the interest and scope of such data?
This data allows you to have an overview of the results as well as your strengths/weaknesses, which is why it is gathered under the name “dashboard”. You can thus observe the increases and decreases in popularity of your emails based on the opening rate of your contacts, their interactions, complaints and unsubscribe rates, and draw appropriate conclusions on the steps to take for the future of your campaigns and your marketing strategy.

In the graph below, you have access to the number of active or inactive contacts each month and you can even export this data to an Excel document. If you want to see trends over shorter periods, you can click on the box on the right and change the display according to the desired period: last week, last month, last three months, etc.

Comparative reports
What can you learn from them?
In space you will observe the statistics specific to each campaign, the type of campaign, when it was sent, and establish comparisons between campaigns. It is possible to compare two or more campaigns that you have created in order to confront them and decide which one is the most effective, thanks to the most convincing indices that will ensure the success of the campaign.

comparative report

What is its added value?
This allows you to adjust and compare different specific parameters, each treated differently on the two campaigns, but also understand what worked best, and based on the current results improve the future accordingly.

Transactional emails
What can you learn from them?
You will be able to see on a daily basis the number of transactional messages that have been sent, how many have been opened, how many have been clicked on, how many errors or complaints have been recorded, and of course how many people have unsubscribed.

transactional emails