On February 14th, Valentine's Day is celebrated in several Latin American and European countries. In many places, people exchange gifts to celebrate this day. Others wear red, and many give chocolates, special arrangements, flowers, poetry, etc.
But you already knew that, let's look at some important data:
valentine's day graphic
Chart published by Statista
Some countries, such as Uruguay, Colombia and Bolivia, celebrate this day on another date, so check your segments and do not send information about February 14 to residents of these countries.
The average spending per person on these dates is $70 dollars.
Google reported an 18% increase belgium telegram phone numbers pre-order searches for gifts on mobile devices
YouTube also increases its searches by 47% for topics related to Valentine's Day.
Searches increase from the last days of January and the first days of February.
The best sellers are perfumes, jewelry, chocolates and food.
5 out of 10 people expect to receive food as a gift
If any of the above has sparked your interest in activating your marketing on Valentine's Day, here is the step-by-step guide to sending email campaigns and boosting your sales during these dates.
Before you begin:
If your campaign extends beyond one country, remember to exclude those that do not celebrate this day.
Create a consistent email template for all campaigns and remember to include colors related to the date.
Support your campaign on other channels, for example, share images of your promos on social networks under the same branding, the same ones you use in your campaign.
Include everyone, not just couples, remember that it is also Friendship Day.
Encourage purchasing through images and a clean design.
Use the classic gift and heart emoticons in the subject line
Valentine's Day Email Marketing Sequence
Email 1
Shipping date: Last week of January or first seven days of February
Subject line: Not urgent and just a reminder, e.g. Have you already thought about what to give for Valentine's Day? Find the ideal gift,
Email details:
Send a preferred email that includes some of your items as gift options, if necessary redirect your audience to a landing page.
Include images of each of the items, preferably using blocks with two columns in your campaign.
If you offer a discount, notify how long the discount will last and, if possible, use a countdown timer.
If you have a special product for the date, remember to include a large image of it and place it as a header.
templates for valentine's day
Email 2
Shipping date: second week of the month or about 5 days before the date
Subject line: Make it a little urgent. E.g. February 14th is almost here. Have you got your presents yet?
Email details:
Continue with the countdown from the previous email
Remember the discount or promotion and mention the number of items in stock (if there are few)
Include images of your products or services, remember that love is born at sight
Email 3
Shipping date: 1 or 2 days before the date
Subject line: Urgently. E.g. We have the perfect gift… Valentine's Day Gift
Email details:
Continue with the countdown from the previous email
Take advantage of the sense of urgency and scarcity. Hurry because they are running out!
Remember that your offers are limited and exclusive to date.