How to implement vertical content correctly
Posted: Thu Dec 26, 2024 10:23 am
Uploading your vertical content to your social media profiles is only half the battle. The other half depends on the type of social media workflow and strategy you develop and what you want to achieve with your campaigns.
Below you will find tips and suggestions that you should take into account to ensure the success of your vertical content plan.
Use the correct vertical dimensions
Not all vertical content is created equal. Each social network has a specific dimension that you must follow in order for your content to be displayed correctly.
Below are the current required dimensions for videos and images you upload to the following platforms:
Facebook and Instagram feeds – 4:5 or 1:1 aspect ratio
Facebook and Instagram Stories – full screen video 9:16 or 4:5
Videos in carousel format – 1:1 aspect ratio
TikTok videos – 1080×1920px
Therefore, you cannot upload a 1:1 video to TikTok or Instagram Stories and expect it to display correctly.
Also, while 4:5 and 9:16 aspect ratios are similar, keep in mind belize telegram data they are still not exactly the same. So, if you upload a video with a 4:5 aspect ratio to Instagram Stories, the video will still appear, but there will be a blank section at the top and bottom of the screen.
Again, small details like this are important if you want to position your brand to compete alongside the best in the market.
Leave a good impression
It's been known that users take two seconds to decide what they want to do with your content. If they don't like what they see, they'll skip it and move on. But if they see something they like, they'll engage with it by sharing or commenting on it .
Generate the highest ROI from the content you create and publish. The more engagement you receive on your posts, the more likely the social media algorithm will allow people to see them in their feeds even if they haven't followed you yet.
Just like the average social media user’s attention span is fast , your content also has to keep up. Even if you’re creating explainer videos, make sure they’re exciting and dynamic from the start. Make sure there aren’t any boring moments in your vertical content that might cause people to drop off and move on to the next piece of content.
Add subtitles to your videos
You need to be as inclusive as possible in the content you post. For your videos on social media, it's best to add subtitles to each one. This allows people with different disabilities to enjoy the content as intended.
Plus, captions provide a much better user experience. For example, people who have their phones muted won't see your vertical content if they don't have captions. And they probably won't be able to unmute themselves for whatever reason.
Create specific content for each platform
It’s common for brands to post the same type of content across different social channels. Applying this approach through marketing automation helps save time, while generating greater results in the process. This may work to a certain extent, but it won’t give you the results you hope to get from your campaign.
To successfully launch a social media campaign using vertical content, you need to post images and videos that connect with your audience on that particular platform.
For example, TikTok is known for its short, snappy videos. Posting long-form content that lasts for minutes can get a lot of views on Facebook or YouTube, but not on TikTok, where the audience’s attention span is much shorter.
Below you will find tips and suggestions that you should take into account to ensure the success of your vertical content plan.
Use the correct vertical dimensions
Not all vertical content is created equal. Each social network has a specific dimension that you must follow in order for your content to be displayed correctly.
Below are the current required dimensions for videos and images you upload to the following platforms:
Facebook and Instagram feeds – 4:5 or 1:1 aspect ratio
Facebook and Instagram Stories – full screen video 9:16 or 4:5
Videos in carousel format – 1:1 aspect ratio
TikTok videos – 1080×1920px
Therefore, you cannot upload a 1:1 video to TikTok or Instagram Stories and expect it to display correctly.
Also, while 4:5 and 9:16 aspect ratios are similar, keep in mind belize telegram data they are still not exactly the same. So, if you upload a video with a 4:5 aspect ratio to Instagram Stories, the video will still appear, but there will be a blank section at the top and bottom of the screen.
Again, small details like this are important if you want to position your brand to compete alongside the best in the market.
Leave a good impression
It's been known that users take two seconds to decide what they want to do with your content. If they don't like what they see, they'll skip it and move on. But if they see something they like, they'll engage with it by sharing or commenting on it .
Generate the highest ROI from the content you create and publish. The more engagement you receive on your posts, the more likely the social media algorithm will allow people to see them in their feeds even if they haven't followed you yet.
Just like the average social media user’s attention span is fast , your content also has to keep up. Even if you’re creating explainer videos, make sure they’re exciting and dynamic from the start. Make sure there aren’t any boring moments in your vertical content that might cause people to drop off and move on to the next piece of content.
Add subtitles to your videos
You need to be as inclusive as possible in the content you post. For your videos on social media, it's best to add subtitles to each one. This allows people with different disabilities to enjoy the content as intended.
Plus, captions provide a much better user experience. For example, people who have their phones muted won't see your vertical content if they don't have captions. And they probably won't be able to unmute themselves for whatever reason.
Create specific content for each platform
It’s common for brands to post the same type of content across different social channels. Applying this approach through marketing automation helps save time, while generating greater results in the process. This may work to a certain extent, but it won’t give you the results you hope to get from your campaign.
To successfully launch a social media campaign using vertical content, you need to post images and videos that connect with your audience on that particular platform.
For example, TikTok is known for its short, snappy videos. Posting long-form content that lasts for minutes can get a lot of views on Facebook or YouTube, but not on TikTok, where the audience’s attention span is much shorter.