Increase your sales: 5 pro tips for your online store.
Posted: Thu Dec 26, 2024 10:24 am
Guest post – written by Sagi Stunis, CEO of Stunis e-Commerce Agency
Times are changing, and more and more companies are turning to the web and opening online stores to sell their products. This trend does not come out of nowhere, it is simply the direct response to the increase in the amount of purchases made on the Internet and more particularly via mobile.
Recent research shows that 70% of teenagers shop online . This intensive activity on the web can teach us many things – while in the past it was difficult to find online stores for big brands or resources, today everyone is there, even small businesses that jump at the chance to open an online store. Simply because they realize that their activity on the web makes them more relevant, brings them additional income, and is often a significant source of profit.
Tips to increase sales
But there's a catch – despite the rapid influx of new business owners online, many greece telegram data of them are having a hard time setting up their online store and running it effectively without spending a lot of time and money.
You can certainly find information about e-commerce on the web, but it is often scarce, which makes it difficult or even inaccessible for beginners – it is not easy to decipher what is good and what is not, what is new and what is not, which platforms are recommended, which are old, which are new, how to conduct an effective market survey , and which tools to use. All of these different aspects are very important and have the power to influence your level of success.
The result of this lack of information is a mass of online stores that not only fail to meet their sales potential but often end up in business losses.
What is the heart of an online store?
Luckily for you, we’ve laid it all out below. If you’re an online store owner, this will definitely be a must-read for you! Even if you’re just a self-employed person or a simple retailer who doesn’t have an online store yet, it’s highly recommended that you read what follows in light of the new world of commerce that’s being built before our eyes.
1. Build a Business Plan that reflects reality
The business plan for an online store should reflect what the project should look like in all aspects: marketing, economic, technological and operational. You should make sure that the plan includes both a section that discusses the store's activity and a financial section that provides answers to questions such as: What are the net profit margins each year? What is the return on investment rate? These are essential questions for every business owner when it comes to planning investments and can even indicate whether or not the investment is worth it.
2. Content and design that builds buyer confidence
When it comes to online shopping, one of the biggest barriers to buying is the buyer’s fear of the unknown. Just like you wouldn’t buy anything from a physical store that you don’t trust, online shoppers won’t buy from you if your website doesn’t seem trustworthy. So how do you go about it? How do you make your online store credible?
Remember – the content and descriptions on your site are your number one salespeople! So don’t be afraid to invest time in content and descriptions, it will pay dividends when your site’s conversion rate increases. There are many well-designed sites that have beautiful product images, but their product descriptions are lacking, leaving the consumer with important questions about them.
Are you selling clothes in your online store? Write a useful description that answers questions like: What material is the garment made of? What is the best way to wash it? What colors do you have in stock?
The more potential questions or queries you answer, the more likely you are to sell your product and the less likely it will remain in your customer's basket without ultimately being purchased.
3. Advertising and marketing that doesn't play pretend
Do you see yourself running different advertising campaigns with lots of promotions only to find out that they didn't have a positive impact on sales? Maybe you're not even sure whether they contributed to sales or not?
From a strictly marketing perspective, it is important that each promotional campaign leads to sales and not just for the purpose of improving your brand visibility. It is also important to ensure that you are constantly aware of the performance of your campaigns. How to do this? By using performance-oriented tools that allow for variability, data monitoring and budget control.
Remember that your customers are not “quick fixes” people, they are information seekers, they compare prices across different channels. When we fail to understand our prospects’ activity as well as the sales journey our customers experience in our store, we also fail to build a proper buying process that our campaigns will build.
4. Every boss's treasure: the database
A database that includes customer emails and additional data that the site provides us about the users is one of the most important assets for our customer relationship, all at no cost! As business owners, we constantly strive to succeed in two main areas:
Constantly developing our recipient base
Use this communication channel to connect with our customers in a continuous and calculated way, and to offer them new sales arguments
5. The Triple Threat: Trial, Error, and Evaluation
The key here is to find the formulas that work for your business and protect you from losses. In terms of marketing strategy, this requires using as many new and sophisticated tools as possible, accompanied by careful daily evaluations. To frequently try new variations of the sales process – keep what works and abandon what doesn’t.
Times are changing, and more and more companies are turning to the web and opening online stores to sell their products. This trend does not come out of nowhere, it is simply the direct response to the increase in the amount of purchases made on the Internet and more particularly via mobile.
Recent research shows that 70% of teenagers shop online . This intensive activity on the web can teach us many things – while in the past it was difficult to find online stores for big brands or resources, today everyone is there, even small businesses that jump at the chance to open an online store. Simply because they realize that their activity on the web makes them more relevant, brings them additional income, and is often a significant source of profit.
Tips to increase sales
But there's a catch – despite the rapid influx of new business owners online, many greece telegram data of them are having a hard time setting up their online store and running it effectively without spending a lot of time and money.
You can certainly find information about e-commerce on the web, but it is often scarce, which makes it difficult or even inaccessible for beginners – it is not easy to decipher what is good and what is not, what is new and what is not, which platforms are recommended, which are old, which are new, how to conduct an effective market survey , and which tools to use. All of these different aspects are very important and have the power to influence your level of success.
The result of this lack of information is a mass of online stores that not only fail to meet their sales potential but often end up in business losses.
What is the heart of an online store?
Luckily for you, we’ve laid it all out below. If you’re an online store owner, this will definitely be a must-read for you! Even if you’re just a self-employed person or a simple retailer who doesn’t have an online store yet, it’s highly recommended that you read what follows in light of the new world of commerce that’s being built before our eyes.
1. Build a Business Plan that reflects reality
The business plan for an online store should reflect what the project should look like in all aspects: marketing, economic, technological and operational. You should make sure that the plan includes both a section that discusses the store's activity and a financial section that provides answers to questions such as: What are the net profit margins each year? What is the return on investment rate? These are essential questions for every business owner when it comes to planning investments and can even indicate whether or not the investment is worth it.
2. Content and design that builds buyer confidence
When it comes to online shopping, one of the biggest barriers to buying is the buyer’s fear of the unknown. Just like you wouldn’t buy anything from a physical store that you don’t trust, online shoppers won’t buy from you if your website doesn’t seem trustworthy. So how do you go about it? How do you make your online store credible?
Remember – the content and descriptions on your site are your number one salespeople! So don’t be afraid to invest time in content and descriptions, it will pay dividends when your site’s conversion rate increases. There are many well-designed sites that have beautiful product images, but their product descriptions are lacking, leaving the consumer with important questions about them.
Are you selling clothes in your online store? Write a useful description that answers questions like: What material is the garment made of? What is the best way to wash it? What colors do you have in stock?
The more potential questions or queries you answer, the more likely you are to sell your product and the less likely it will remain in your customer's basket without ultimately being purchased.
3. Advertising and marketing that doesn't play pretend
Do you see yourself running different advertising campaigns with lots of promotions only to find out that they didn't have a positive impact on sales? Maybe you're not even sure whether they contributed to sales or not?
From a strictly marketing perspective, it is important that each promotional campaign leads to sales and not just for the purpose of improving your brand visibility. It is also important to ensure that you are constantly aware of the performance of your campaigns. How to do this? By using performance-oriented tools that allow for variability, data monitoring and budget control.
Remember that your customers are not “quick fixes” people, they are information seekers, they compare prices across different channels. When we fail to understand our prospects’ activity as well as the sales journey our customers experience in our store, we also fail to build a proper buying process that our campaigns will build.
4. Every boss's treasure: the database
A database that includes customer emails and additional data that the site provides us about the users is one of the most important assets for our customer relationship, all at no cost! As business owners, we constantly strive to succeed in two main areas:
Constantly developing our recipient base
Use this communication channel to connect with our customers in a continuous and calculated way, and to offer them new sales arguments
5. The Triple Threat: Trial, Error, and Evaluation
The key here is to find the formulas that work for your business and protect you from losses. In terms of marketing strategy, this requires using as many new and sophisticated tools as possible, accompanied by careful daily evaluations. To frequently try new variations of the sales process – keep what works and abandon what doesn’t.