Our survey software tells you what your customers think of you
Posted: Thu Dec 26, 2024 10:25 am
To be successful in business, it is essential to know the customer's opinion about the products and services we offer them. Their comments allow us to identify our weaknesses and turn them into strengths. Often, the dialogue with the customer reveals a certain problem to us or, better still, outlines a new idea for us.
Our online survey software gives you the opportunity to take a step forward in a series of areas and achievements, which is, of course, an advantage over your competitors. Thanks to this software, you obtain a report with statistics that will allow your marketing managers, sales teams and strategists to better know your customers and therefore provide them with a service better adapted to their needs.
survey software
A tailor-made survey
The success of a survey depends on the level of responsiveness of your customers and in order to optimize this level, here are some recommendations:
An attractive intro
If your customer's curiosity has led them to the survey page that was sent to them either by email or via a Facebook ad, you are already in a very good position. What you have to do is convince the customer to take a few moments to fill out the questionnaire. To get there, a short intro can only help you. Here are some ideas to encourage your customer to fill out the questionnaire/survey.
Appeal to his heart
It is important to remember that the customer has to invest their time and energy in order to complete your survey, especially when it is a particularly long questionnaire. If you do not offer anything in exchange (such as a coupon, voucher or gift for participation), be aware that you are subject to the goodwill of your customer who will fill out the questionnaire willingly or not.
Therefore, it is better to start the survey by explaining its crucial role for you and for your client and how, thanks to this questionnaire that he will have completed, you will be able to offer him improved services.
Mention the time needed to complete the questionnaire
In order to avoid a customer, having decided to answer the survey, ending up finding it endless, or dropping it in the middle, it is advisable to mention the time needed to complete it from start to finish.
You can also indicate how long this survey should take, and if it is a particularly long questionnaire, you can split it over several pages and add a progress bar at the top of the page.
Also, a little encouragement never hurts, such as “Well done! You’ve already completed half of the task!”, “Thank you for your cooperation”, “We’re happy to support you all the way” or “Only 5 more questions!”.
Give an interesting gift
If your survey is very long or your customers are not really used to direct interaction with your company, the possibility of winning a prize at the end of the survey will only increase your customers' participation and their motivation to complete the entire questionnaire.
Write the survey in language that is appropriate for the participants
When writing a survey, we ask ourselves the question of the language register – Do we use the formal “vous”? Do we use the informal “tu”? What is the appropriate style?
It is true that your survey is not meant to entertain your client but rather to fulfill a mission. However, it is strongly advised to avoid a dry and formal style. You do not want to publish a boring survey that would attract very few participants or encourage them to give up halfway through.
Therefore, it is essential to adopt clear language without ambiguous terms in order to avoid confusion and to use phraseology that encourages participants to complete the survey. It would also be effective to add a help button for difficult or slightly more complex questions, in order to clarify them.
However, remember to think about your company, what it stands for and who your target audience is.
Some tips
Surveys often reveal various trends to us, allow us to obtain interesting feedback and encourage us to have direct contact with a large number of customers.
The ActiveTrail online survey offers you other uses as well:
RSVP – With ActiveTrail survey systems , you will be able to create an RSVP suitable for any circumstance as well as detailed sections that allow you to gather all the information necessary for the efficient organization of your event.
Feedback – Have you organized an event? A seminar? At the end of this event, you can send a satisfaction questionnaire to all participants in order to understand how to proceed at the next planned event.
Targeted Advertising – “Half the money I spend on advertising is wasted: The problem is, I don’t know which half it is” (John Wanamaker)
Want to know how your customers found out about you? Want to target your advertising budget? You can add the question “how did you hear about us?” with some optional answers including a free text space to see where exactly your customers are coming from.
Sweepstakes – Create a registration form for a sweepstakes. Beyond the functional greece telegram data and systematic advantages of the registration system contained in the ActiveTrail platform , you can also add subscribers to your mailing lists.
Get to know your audience – With the help of the online survey system, you will be able to learn a little more about your customer base, their average age, where most of your customers live, how often they contact your company and what are their preferences regarding the various services and products of your company?
Selection of answers
There are several ways to present the responses in this survey.
Only one answer per question : If the options are limited and only one answer must be checked, you can present the answers as radio buttons (which are clicked) or as a drop -down menu .
Multiple choice question: the participant has the opportunity to choose several answers from various options.
Our online survey software gives you the opportunity to take a step forward in a series of areas and achievements, which is, of course, an advantage over your competitors. Thanks to this software, you obtain a report with statistics that will allow your marketing managers, sales teams and strategists to better know your customers and therefore provide them with a service better adapted to their needs.
survey software
A tailor-made survey
The success of a survey depends on the level of responsiveness of your customers and in order to optimize this level, here are some recommendations:
An attractive intro
If your customer's curiosity has led them to the survey page that was sent to them either by email or via a Facebook ad, you are already in a very good position. What you have to do is convince the customer to take a few moments to fill out the questionnaire. To get there, a short intro can only help you. Here are some ideas to encourage your customer to fill out the questionnaire/survey.
Appeal to his heart
It is important to remember that the customer has to invest their time and energy in order to complete your survey, especially when it is a particularly long questionnaire. If you do not offer anything in exchange (such as a coupon, voucher or gift for participation), be aware that you are subject to the goodwill of your customer who will fill out the questionnaire willingly or not.
Therefore, it is better to start the survey by explaining its crucial role for you and for your client and how, thanks to this questionnaire that he will have completed, you will be able to offer him improved services.
Mention the time needed to complete the questionnaire
In order to avoid a customer, having decided to answer the survey, ending up finding it endless, or dropping it in the middle, it is advisable to mention the time needed to complete it from start to finish.
You can also indicate how long this survey should take, and if it is a particularly long questionnaire, you can split it over several pages and add a progress bar at the top of the page.
Also, a little encouragement never hurts, such as “Well done! You’ve already completed half of the task!”, “Thank you for your cooperation”, “We’re happy to support you all the way” or “Only 5 more questions!”.
Give an interesting gift
If your survey is very long or your customers are not really used to direct interaction with your company, the possibility of winning a prize at the end of the survey will only increase your customers' participation and their motivation to complete the entire questionnaire.
Write the survey in language that is appropriate for the participants
When writing a survey, we ask ourselves the question of the language register – Do we use the formal “vous”? Do we use the informal “tu”? What is the appropriate style?
It is true that your survey is not meant to entertain your client but rather to fulfill a mission. However, it is strongly advised to avoid a dry and formal style. You do not want to publish a boring survey that would attract very few participants or encourage them to give up halfway through.
Therefore, it is essential to adopt clear language without ambiguous terms in order to avoid confusion and to use phraseology that encourages participants to complete the survey. It would also be effective to add a help button for difficult or slightly more complex questions, in order to clarify them.
However, remember to think about your company, what it stands for and who your target audience is.
Some tips
Surveys often reveal various trends to us, allow us to obtain interesting feedback and encourage us to have direct contact with a large number of customers.
The ActiveTrail online survey offers you other uses as well:
RSVP – With ActiveTrail survey systems , you will be able to create an RSVP suitable for any circumstance as well as detailed sections that allow you to gather all the information necessary for the efficient organization of your event.
Feedback – Have you organized an event? A seminar? At the end of this event, you can send a satisfaction questionnaire to all participants in order to understand how to proceed at the next planned event.
Targeted Advertising – “Half the money I spend on advertising is wasted: The problem is, I don’t know which half it is” (John Wanamaker)
Want to know how your customers found out about you? Want to target your advertising budget? You can add the question “how did you hear about us?” with some optional answers including a free text space to see where exactly your customers are coming from.
Sweepstakes – Create a registration form for a sweepstakes. Beyond the functional greece telegram data and systematic advantages of the registration system contained in the ActiveTrail platform , you can also add subscribers to your mailing lists.
Get to know your audience – With the help of the online survey system, you will be able to learn a little more about your customer base, their average age, where most of your customers live, how often they contact your company and what are their preferences regarding the various services and products of your company?
Selection of answers
There are several ways to present the responses in this survey.
Only one answer per question : If the options are limited and only one answer must be checked, you can present the answers as radio buttons (which are clicked) or as a drop -down menu .
Multiple choice question: the participant has the opportunity to choose several answers from various options.