Multiple studies have guided on the best time and day of the week to send newsletters. Each of them reaches different conclusions, since, as already explained, the best time to send a newsletter will depend on different factors, such as the sector or location of the audience.
The best times and days to send a newsletter
Let’s start with the day of the week . Some data shows that the open rate peaks on Tuesdays.
Other analyses show that the best times are Tuesdays , Wednesdays and Thursdays.
However, based on this information, it appears that most openings occur on Fridays .
The best time to send a newsletter
Another study found that 42.5% of users open email campaigns in the morning. However, as with everything in marketing, the right time to send campaigns depends on other factors, such as the region in which subscribers are located and the day of the week on which the newsletter is sent .
When it comes to time of day , it seems that the time that works best is in the morning, between 9:00 and 11:00 am .
These are just a few suggestions. The reality is that there is no one-size-fits-all approach to the day and time of sending newsletters. In fact, many well-known brands follow their own rules because belize telegram lead work for them. For example, some send their campaigns at the same time and day of the week, every week. Others have an approach based on personalizing mailings for each contact on their list.
Trying is the best way to know
The best way to find out which day and time works best is to experiment with different options . Try sending your newsletters on Tuesdays at 10am for a few weeks. Then switch to sending them on Thursdays at 11am for a while. Similarly, you can also send your campaigns on the same day, but sending them to one number of contacts at one time and another at a different time, seeing when you get the best results.
Brad Hess, Director of Generation Zeros , says that “brands spend too much energy trying to find the best time to send newsletters. However, it all depends on the recipient, and keeping subscribers in mind is the most important thing.”
Schedule differently depending on the time zone
Selecting a specific day and time to send your campaigns is fine if your customers are located in the same time zone. However, if your subscribers are located in different time zones, this can cause problems. In that case, it's best to schedule your campaigns around the time of each contact.