We have many clients from the beauty industry, mostly salons that do beauty business in a new way. It's time to share statistics on the use of Wallet cards in a beauty salon. There are a lot of numbers, but don't be scared, it's always nice to count money.
How much money did Wallet cards make?
We have many clients from the beauty industry. These are mainly salons that do beauty business in a new way. It's time to share statistics on the use of Wallet cards in a beauty salon. There are a lot of numbers, but don't be scared, it's always nice to count money.
Key indicators for the past year.
About the salon
It is located in the central part of the city with about 1 france mobile phone number list million residents. Before the introduction of Wallet cards, there was a discount system: discounts of 5% and 10%.
Description of the loyalty program
Type: Bonus program. Description: Accumulation of bonuses from the purchase amount at a certain rate. Level 1. Customers receive a bonus rate of 5% upon registration in the loyalty program. Level 2. Upon accumulation of 2000 points on the bonus card, customers receive a rate of 7%. Terms: For 15 days after the last visit, the customer has an increased bonus rate - 7% for the first level and 10% for the second level.
Statistics
Saving
The cost of sending SMS to a base of 754 people (that's how many cards the salon's clients have) is approximately 1,131 ₽ (at an SMS cost of 1.5 ₽/item). The beauty salon sends out a mailing once a month. So, having multiplied these figures, we calculated that the salon could spend 13,572 ₽ per year on advertising SMS mailing. In addition, to increase the effectiveness of the loyalty program, it is necessary to remind clients about the beginning and end of the period of the increased bonus. On average, 920 such notifications are sent per month (including notifications about balance changes), at the same cost of 1.5 ₽ per SMS per year, our client saved 16,560 ₽. The beauty salon also saved on printing cards. Plastic cards cost 28.5 ₽ per item (in the table, we divided this amount by the average period of use of the cards - 2 years). The Wallet card costs 1 ₽ per month or 12 ₽ per year (in the table below we have included a one-time payment for increasing the card limit of 4,375 ₽), including advertising mailings and informational notifications.