Optimize your conversion rate with a landing page creator

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Your marketing campaign will remain incomplete without a landing page to accompany it. One of the first steps in creating a new campaign should be to create a landing page that fulfills the objectives of your campaign.

landing pageActiveTrail's Landing Page Builder

Creating a landing page is not easy, but everything becomes possible if you take into account two key factors for the success of your campaign: pushing your customers to action and always delivering on your promises.

Promises must be kept, especially in marketing

Your readers read your landing pages because they were invited to do so. Whether they arrived via a promotional banner, a social network or an online marketing platform, if they clicked on your link it is because they had an interest in your company or your product.

Make your landing page deliver on what it promises. It sounds simple, but you greece telegram be surprised how many landing pages deliver irrelevant information.

How to Create Landing Pages with High Conversion Rates
Landing page builders are a great tool for any marketer. ActiveTrail’s drag and drop templates allow you to create your own landing page without any graphic, statistical or HTML knowledge. All you have to do is choose a landing page template , provide the content, grab colors and images and position the different elements on your page.

Here is an example of a pre-formatted template in ActiveTrail's landing page builder.

Landing Page

Example of a form on an ActiveTrail landing page

The key points that will help you design your landing page.
No Bluffing: If you added a “buy” link, don’t direct your customers to a photo gallery or product page. Take them exactly where they wanted to go. If they’re satisfied, they’ll naturally find their way to your website.
Product information: Don’t hold anything back. Once the customer has landed on your landing page, you have one shot to make a good impression. Present all the product features, a link to an interesting article or a discount coupon clearly and simply.
Design is always important: don’t confuse your customers with content, text or images. Landing pages should be clear and straight to the point. 5 seconds is enough for your reader to form an impression and decide whether or not they are interested in what you are promoting.
Landing Page Conversion Tip: Make Your Readers Want to Take Action
A landing page is useless if it doesn't contain a "call to action" element. It must provide content and information, but ultimately everything must lead your readers to take action: fill out a registration form , buy a product, download a file, etc.

Design: The call-to-action button should be flashy, but not too flashy. Use colors that are relevant to your business. For example: choose relaxing colors if you offer SPA vouchers.

Text: Explain things simply to your customers. Don’t make colloquial or cynical comments, this could confuse your readers. Keep it simple with phrases like “purchase” or “click here to subscribe.”

Clickable button: Make sure your call to action button looks clickable like a “real” button. Otherwise, your customers may walk past it without seeing it…

Don't feel like digging into this for too long? That's okay, ActiveTrail's landing page builder offers a wide variety of pre-formatted buttons.

button gallery

The ActiveTrail Button Gallery

When calling your readers to action, as necessary as it may be, you will sometimes encounter a major obstacle; once faced with the need to make a decision, your customers sometimes backtrack: not only do they not buy your product, but they also leave your site.

How to reduce your readers' nervousness
1- No distractions: a landing page should be based on a simple marketing idea (purchase, coupon, subscription). Do not use this page to promote your social network and do not overload your readers with too many images and colors. This could make them deviate to their own Facebook page.

2- Make a good impression: Provide information that will reassure your customers. Highlight the logos of large companies, major clients and banks you work with.

3- Live up to your promises: Add high-resolution images of the products you are selling. Make sure customers can get a good idea of ​​what they are buying and enlarge the image if necessary. Why not even add a video to better convey your message.

If done well, a landing page can be a great marketing tool. Not only does it drive traffic to your website, it can also increase sales, generate leads, and build trust with your customers.

If we use an analogy, a landing page is like a basketball court! Imagine that the ball represents your customers: the landing page represents the field to cross towards the final objective, that is to say, putting the ball in the basket, whatever call to action you use.

Use the ActiveTrail landing page builder to encourage your readers to sign up for a newsletter, fill out a registration form, purchase a product, and more.