KPIs are organic SERP ranking and also click-through rate
Posted: Sat Dec 28, 2024 4:04 am
In this example, our . Yours might be slightly different, but those are pretty average concerns for SEOs. So right now, with that 7% click-through rate, this page is generating 500 monthly organic click-throughs on average, and once a customer actually arrives on that product page, they have about a 3% tendency to convert or actually purchase that widget. That's on the high end of average for e-commerce.
With that widget costing $50, we are looking at an average monthly revenue from organic armenia phone number database search of $750 a month currently for that page. So this is the beginning of our math. I hope you're still with me. Chelsea, the SEO manager for widgets.com, wants to convince her boss to subscribe to an all-in-one SEO tool that's going to help her do in-depth keyword research, competitive analysis, identify potential link targets, and that's going to help her write some really solid on-page content, run her technical audits, and maybe earn some new, high-quality links pointing to the entire website and this product page in particular.
So her boss, of course, wants to know how much this is going to cost the company. So Chelsea does her research and finds a tool that can do all of that for $179 per month. So she gets to work after her boss signs off on that, and she is able to bump this page in the SERPs from the third position for this query, "extra fine blue widgets," up to position number two. Now, we know that a transactional search query like this, the page that's in the second position in the SERP earns about an 11% organic click-through.
With that widget costing $50, we are looking at an average monthly revenue from organic armenia phone number database search of $750 a month currently for that page. So this is the beginning of our math. I hope you're still with me. Chelsea, the SEO manager for widgets.com, wants to convince her boss to subscribe to an all-in-one SEO tool that's going to help her do in-depth keyword research, competitive analysis, identify potential link targets, and that's going to help her write some really solid on-page content, run her technical audits, and maybe earn some new, high-quality links pointing to the entire website and this product page in particular.
So her boss, of course, wants to know how much this is going to cost the company. So Chelsea does her research and finds a tool that can do all of that for $179 per month. So she gets to work after her boss signs off on that, and she is able to bump this page in the SERPs from the third position for this query, "extra fine blue widgets," up to position number two. Now, we know that a transactional search query like this, the page that's in the second position in the SERP earns about an 11% organic click-through.