How to do SEO when you know nothing about it?
Posted: Sat Dec 28, 2024 4:19 am
Creating a website for your business is done. But now we're talking about SEO or natural referencing , without knowing where to start. Maybe you don't even know what it is!
Don't worry: you're not the only one launching a website without any knowledge of SEO.
SEO ( Search Engine Optimization ) is an intimidating but essential area of digital marketing. It aims to improve your online visibility to ultimately attract qualified visitors to your site.
Summary :
SEO: a definition to get started
What does SEO mean?
What is SEO used for?
SEO Basics for Beginners
Choosing the right keywords
Optimize the content of your web pages
Improving the technical aspects of the site: a crucial lever in SEO
Optimize internal and external meshing
Internal mesh
External mesh
Can you do SEO yourself?
How to get started in SEO?
Train in SEO and “test and learn”?
Perform an audit of your website
Working with an SEO agency in Reunion
Our digital experts in Reunion Island give you the keys to understanding how SEO works. They also help you set up an effective SEO strategy , even if you are a beginner. Pay attention: soon you will be an SEO pro !
a woman sitting at a table with a laptop
SEO: a definition to get started
Before diving into SEO techniques , you must first understand what SEO is.
What does SEO mean?
SEO is an important acronym in digital marketing. It stands for “Search Engine Optimization ” .
a magnifying glass next to a white letter
It includes all the practices intended to improve the ranking of your site on search engine results pages (called “Search Engine Results Pages” or SERPs).
We also talk about natural referencing optimization india telegram data because we are interested in the organic position of web pages. We thus dissociate these results from paid ads (the result of an advertising strategy, therefore for which you pay for each click).
What is SEO used for?
The goal of an SEO strategy is simple: when an Internet user types a query into Google , your site must appear as high as possible in the search results .
SEO therefore serves to improve your visibility on the web and, even more so, the traffic on your website. These statistics prove it:
90% of global web traffic starts from a search engine like Google;
75% of Internet users are satisfied with the first 10 results (i.e. the first Google page)
Three quarters of them even limit themselves to the first 3 links.
a woman sitting at a table with a laptop
So, the challenge is to ideally position yourself in first place on the queries that your customers would type to find you. To do this, you must master the basics of SEO .
SEO Basics for Beginners
Choosing the right keywords
The success of your SEO strategy depends in part on the choice of keywords.
Keywords are the terms that users type into Google or other search engines to find information. For example: “SEO agency in Reunion” is a keyword.
How to do SEO
We speak of a generic keyword if it contains one or two words (example: "web agency"). These expressions generate a large number of results and a lot of search volume . They are also very competitive and it will be difficult for a small business (a start-up at that) to position itself on these keywords.
It is often more interesting to focus on long tail keywords (example: "web agency SEO"). Since they contain more terms, they are by nature more specific . The monthly search volume is lower, as is the competition. It is therefore easier to position yourself and gain places on search engines, to ultimately attract qualified visitors to your site .
Don't worry: you're not the only one launching a website without any knowledge of SEO.
SEO ( Search Engine Optimization ) is an intimidating but essential area of digital marketing. It aims to improve your online visibility to ultimately attract qualified visitors to your site.
Summary :
SEO: a definition to get started
What does SEO mean?
What is SEO used for?
SEO Basics for Beginners
Choosing the right keywords
Optimize the content of your web pages
Improving the technical aspects of the site: a crucial lever in SEO
Optimize internal and external meshing
Internal mesh
External mesh
Can you do SEO yourself?
How to get started in SEO?
Train in SEO and “test and learn”?
Perform an audit of your website
Working with an SEO agency in Reunion
Our digital experts in Reunion Island give you the keys to understanding how SEO works. They also help you set up an effective SEO strategy , even if you are a beginner. Pay attention: soon you will be an SEO pro !
a woman sitting at a table with a laptop
SEO: a definition to get started
Before diving into SEO techniques , you must first understand what SEO is.
What does SEO mean?
SEO is an important acronym in digital marketing. It stands for “Search Engine Optimization ” .
a magnifying glass next to a white letter
It includes all the practices intended to improve the ranking of your site on search engine results pages (called “Search Engine Results Pages” or SERPs).
We also talk about natural referencing optimization india telegram data because we are interested in the organic position of web pages. We thus dissociate these results from paid ads (the result of an advertising strategy, therefore for which you pay for each click).
What is SEO used for?
The goal of an SEO strategy is simple: when an Internet user types a query into Google , your site must appear as high as possible in the search results .
SEO therefore serves to improve your visibility on the web and, even more so, the traffic on your website. These statistics prove it:
90% of global web traffic starts from a search engine like Google;
75% of Internet users are satisfied with the first 10 results (i.e. the first Google page)
Three quarters of them even limit themselves to the first 3 links.
a woman sitting at a table with a laptop
So, the challenge is to ideally position yourself in first place on the queries that your customers would type to find you. To do this, you must master the basics of SEO .
SEO Basics for Beginners
Choosing the right keywords
The success of your SEO strategy depends in part on the choice of keywords.
Keywords are the terms that users type into Google or other search engines to find information. For example: “SEO agency in Reunion” is a keyword.
How to do SEO
We speak of a generic keyword if it contains one or two words (example: "web agency"). These expressions generate a large number of results and a lot of search volume . They are also very competitive and it will be difficult for a small business (a start-up at that) to position itself on these keywords.
It is often more interesting to focus on long tail keywords (example: "web agency SEO"). Since they contain more terms, they are by nature more specific . The monthly search volume is lower, as is the competition. It is therefore easier to position yourself and gain places on search engines, to ultimately attract qualified visitors to your site .