What do I need to learn to provide copywriting services?
How do I get my first clients?
I have done X training, should I do another one before taking the plunge ?
And the list goes on and on.
Every so often someone (subscribers, students chinese overseas british data of my training courses, people I meet at events) asks me a question along those lines.
I guess it's normal when you've been doing something professionally for many years : people who want to work in the same field ask you what you've done to achieve it (if I were a professional skater, aspiring skaters would approach me).
And I always try to explain myself thoroughly… but many times I simply don't have time to tell everything I would like.
That's why I started thinking:
“What if I gathered the most common questions people have about how to be a professional copywriter and answered them in a post ?”
And the result is what you are reading now.
Here I will explain to you:
The skills and knowledge required to provide services as a copywriter.
The process to take your first steps in this world and start attracting clients.
But it’s better if we start at the beginning…
[How to be a copywriter] Start by understanding what a persuasive writer does
Before you take your first steps as a copywriter, it is very important that you know what you are getting into.
I'm telling you this because this topic still generates a lot of confusion.
So to start I clarify that:
A copywriter is a professional who writes persuasive texts; texts whose objective is sales.
That is to say, a copywriter is not in charge of writing blog content , as many people believe (that is done by the content writer, which is a different profile).
But beware, there is even more to the matter.
There are several branches of copywriting. Thus, you can work as a copywriter:
Generalist: They are also known as “agency copywriters” because they are usually part of an advertising agency team. They are responsible for writing the text for campaigns aimed at positioning a brand.