Your content must also align with customer search intent. The AI Insights for Marketers report reveals that 55% of marke

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This strategic focus on AI-enhanced content creation delivers dual benefits: marketers can spend more time on creative work (66% agree) while reducing time spent on repetitive tasks (78%). The result? Businesses can consistently produce the high-quality, personalized content that today's research-oriented customers actively seek out.

Pro tip: HubSpot's Email Marketing tools help you leverage AI-assisted content creation while maintaining the authentic personal touch that customers expect during their research process.

2. Social Media
When it comes to social media, 56% of consumers are country wise email marketing list influenced by posts shared by friends and family for sourcing ideas. In addition, 54% of Gen Z shoppers and 58% of millennials agree that social platforms are better than online searches for finding new products.

In addition to this survey data, the 2025 Social Media Trends report also indicates that social media continues to be a crucial channel for customer communication. 69% of marketers agree that more shopping will happen on social media than on brand websites or third-party marketplaces this year. This signals a significant shift in consumer behavior that businesses need to prepare for, and social media management is getting more important to reach customers.

Pro tip: Leverage HubSpot's SMS Marketing tools to complement your social media strategy with direct, personalized messaging that meets customers on their preferred channels.

3. Reading Reviews
When it comes to reading reviews, National Leave a Review Day data shows that 54% of consumers are putting their trust in online reviews first, outweighing the opinions of friends and family (24%), company claims (18%), social media influencers (2%), and media reviews (2%).

Review management isn't just a reputational concern but a necessary business function that directly impacts your bottom line. I believe forward-thinking companies integrate review generation into their core customer experience strategy rather than treating it as an afterthought.