Continuously monitor the most important metrics

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Metrics are indicators that measure the results and performance of marketing strategies. One of these is content marketing, directly related to building and maintaining a website.

Therefore, the metrics indicate whether the content inserted on the website is relevant to the audience and attracts their attention.

Returning to the previous example, in the case of an insurance website, you might see that content showing which insurance companies accept Uber was well received and therefore invest in other content in the same niche.

Another important point is the use of search engine optimization techniques, SEO, in addition to the volume of page visits.

3 – Invest in technology
There are dedicated software and systems available that allow you to conduct a shop annual marketing audit of your website. These technologies facilitate the tracking of tasks, deadlines, organization, and information relevant to strategies.

4 – Systematize the diagnosis
Each stage of the assessment needs to be systematized and followed for the marketing audit to be effective. Otherwise, it's much more difficult to collect the necessary information and assess the impacts.

5 – Look for specialized professionals
If you're having difficulty or are unsure about conducting an annual marketing audit of your website, hire a specialized team. One of the advantages is a neutral and objective analysis, free from internal influences or self-interest.

6 – Make reports
When conducting a marketing audit on your website, it's essential to prepare reports on the analyses performed. Each completed stage needs to be thoroughly reported for more efficient analysis and progress tracking.