Present your offer when how much)
Posted: Sat Dec 28, 2024 8:28 am
In this first email of your welcome sequence, you explain to your reader what they will “gain” by reading you. You must arouse the interest of your recipient by highlighting the benefits they will enjoy .
This is the email you send right after your prospect signs up. Therefore, emphasize what you are going to talk about in your next emails and the added value it represents for your reader.
At this stage, you can also announce the frequency of sending emails and ask to be added to the whitelist. This is important to ensure the deliverability of future newsletters.
Step 2: Introduce your company (= who)
Now that your prospect knows what you're going to talk about, you can talk about yourself in your second welcome email.
You can introduce your company values and emphasize what sets you apart from your competitors . It's about proving to your reader that you have that "little something extra."
Be careful, this is not the time to recount your CV or your track record japan telegram phone number list Remember that your reader is only waiting for one thing: for you to talk about him and his problems. You must at all costs bring these presentations back to the way in which you are going to help him.
In other words, it's about creating quality content that demonstrates both your expertise and the added value of your content.
Step 3: Demonstrate your method (= how)
After theory comes practice. The third step of your welcome email script is to present your method or way of working. This marketing email should not be just a presentation. You must prove that it works and especially why it is more effective than your competitors.
To do this, you can include customer testimonials in your welcome email. Social proof is a powerful argument for convincing prospects, especially if they are reluctant.
You can also refer your reader to projects you have completed or awards you have received. It is also possible to offer exclusive content or provide practical advice to make your arguments concrete .
Choose your reassurance element based on the nature of your business. For example, if you are in the coaching industry, you can include an easily actionable tip at the end of your email.
This is the email you send right after your prospect signs up. Therefore, emphasize what you are going to talk about in your next emails and the added value it represents for your reader.
At this stage, you can also announce the frequency of sending emails and ask to be added to the whitelist. This is important to ensure the deliverability of future newsletters.
Step 2: Introduce your company (= who)
Now that your prospect knows what you're going to talk about, you can talk about yourself in your second welcome email.
You can introduce your company values and emphasize what sets you apart from your competitors . It's about proving to your reader that you have that "little something extra."
Be careful, this is not the time to recount your CV or your track record japan telegram phone number list Remember that your reader is only waiting for one thing: for you to talk about him and his problems. You must at all costs bring these presentations back to the way in which you are going to help him.
In other words, it's about creating quality content that demonstrates both your expertise and the added value of your content.
Step 3: Demonstrate your method (= how)
After theory comes practice. The third step of your welcome email script is to present your method or way of working. This marketing email should not be just a presentation. You must prove that it works and especially why it is more effective than your competitors.
To do this, you can include customer testimonials in your welcome email. Social proof is a powerful argument for convincing prospects, especially if they are reluctant.
You can also refer your reader to projects you have completed or awards you have received. It is also possible to offer exclusive content or provide practical advice to make your arguments concrete .
Choose your reassurance element based on the nature of your business. For example, if you are in the coaching industry, you can include an easily actionable tip at the end of your email.