3 good reasons to create a company blog
Posted: Sat Dec 28, 2024 8:39 am
Is there still any point in creating a company blog today?
This is a legitimate question, to which digital marketing experts unanimously answer “YES”. 84% of specialists even integrate the creation of a blog into their Inbound Marketing strategy .
Regardless of the information sought or the intention of the Internet user, the blog article remains a preferred communication channel, despite the rise of video or podcasts. For good reason, a blog has a lasting positive impact on the visibility, reputation and even the turnover of a brand. These are therefore three good reasons to create a company blog… if you feed it correctly and regularly. Our experts give you some advice on how to transform your blog into a real growth lever.
1) Gain visibility on search engines
The first interest in creating a company blog is to gain visibility on searc japan telegram data engines. This involves writing SEO blog articles , i.e. optimized for natural referencing.
What is SEO?
Natural referencing is an essential concept in digital marketing, because the traffic to your site (and especially its quality) depends on it.
It corresponds to the ranking of your web pages on search engines like Google. It is determined by different criteria, such as performance, the quality of editorial content or the number of incoming links ( backlinks ) to your site.
On its search engine results pages (SERPs ), Google then displays web pages in order of relevance . The more it judges a website to be able to answer the Internet user's query, the better it is ranked on the page.
Therefore, it is crucial to position yourself well and on strategic requests to attract qualified prospects to your site.
To do this, you need to ensure SEO ( Search Engine Optimization ). This involves working on the technique, content and popularity of your website to make it appear in the best position on Google results pages.
Depending on the targeted keywords (i.e. the terms and expressions that your target is likely to type in the search bar), you must at least appear on the first page of results. Only a quarter of Internet users go beyond that. The ultimate goal is to reach the top 3 (75% of clicks), or even the first position, which alone captures 30% of the page's clicks.
create a company blog
SEO applies to all pages of your site, not just a blog. For example, for the keywords "web writing agency reunion", Axiom Marketing ranks first (the results above are advertisements).
How to write an SEO blog post?
To write an SEO blog post, you need to:
Identify the most relevant keywords
Think about what people would type into your site to find your article. This ensures that you rank for queries that are likely to drive qualified traffic to your website.
SEO keyword research also feeds your editorial strategy. It allows you to anticipate writing by feeding the semantic field around the main keyword: this is an important criterion for Google's algorithm.
Blog 2
On the query "how to properly maintain a bonsai", the sitegammvert.frappears in position zero: also called a “featured snippet”, this is a concise answer to the Internet user’s question, directly extracted from the site. It is a real asset for generating more traffic on a website.
Write blog posts that are long enough
The length of your web content has an impact on natural referencing. While there is no ideal and universal figure, it nevertheless depends on the keyword searched. You can take into account the first positions on the search results page. If these include content with more than 2500 words, this will be the minimum required to hope to dislodge them.
This is a legitimate question, to which digital marketing experts unanimously answer “YES”. 84% of specialists even integrate the creation of a blog into their Inbound Marketing strategy .
Regardless of the information sought or the intention of the Internet user, the blog article remains a preferred communication channel, despite the rise of video or podcasts. For good reason, a blog has a lasting positive impact on the visibility, reputation and even the turnover of a brand. These are therefore three good reasons to create a company blog… if you feed it correctly and regularly. Our experts give you some advice on how to transform your blog into a real growth lever.
1) Gain visibility on search engines
The first interest in creating a company blog is to gain visibility on searc japan telegram data engines. This involves writing SEO blog articles , i.e. optimized for natural referencing.
What is SEO?
Natural referencing is an essential concept in digital marketing, because the traffic to your site (and especially its quality) depends on it.
It corresponds to the ranking of your web pages on search engines like Google. It is determined by different criteria, such as performance, the quality of editorial content or the number of incoming links ( backlinks ) to your site.
On its search engine results pages (SERPs ), Google then displays web pages in order of relevance . The more it judges a website to be able to answer the Internet user's query, the better it is ranked on the page.
Therefore, it is crucial to position yourself well and on strategic requests to attract qualified prospects to your site.
To do this, you need to ensure SEO ( Search Engine Optimization ). This involves working on the technique, content and popularity of your website to make it appear in the best position on Google results pages.
Depending on the targeted keywords (i.e. the terms and expressions that your target is likely to type in the search bar), you must at least appear on the first page of results. Only a quarter of Internet users go beyond that. The ultimate goal is to reach the top 3 (75% of clicks), or even the first position, which alone captures 30% of the page's clicks.
create a company blog
SEO applies to all pages of your site, not just a blog. For example, for the keywords "web writing agency reunion", Axiom Marketing ranks first (the results above are advertisements).
How to write an SEO blog post?
To write an SEO blog post, you need to:
Identify the most relevant keywords
Think about what people would type into your site to find your article. This ensures that you rank for queries that are likely to drive qualified traffic to your website.
SEO keyword research also feeds your editorial strategy. It allows you to anticipate writing by feeding the semantic field around the main keyword: this is an important criterion for Google's algorithm.
Blog 2
On the query "how to properly maintain a bonsai", the sitegammvert.frappears in position zero: also called a “featured snippet”, this is a concise answer to the Internet user’s question, directly extracted from the site. It is a real asset for generating more traffic on a website.
Write blog posts that are long enough
The length of your web content has an impact on natural referencing. While there is no ideal and universal figure, it nevertheless depends on the keyword searched. You can take into account the first positions on the search results page. If these include content with more than 2500 words, this will be the minimum required to hope to dislodge them.